Private Events Sales Director (Director of Catering)

Luminarias•Monterey Park, CA

44d•$110,000 - $120,000

About The Position

Director of Private Event Sales Luminarias Restaurant Compensation: $110,000 - $120,000 This Is a Leadership Role at One of Southern California's Most Storied Event Venues For decades, Luminarias has been the backdrop for life's most meaningful celebrations - weddings, milestone events, corporate gatherings, and cultural moments that span generations. Nestled in the hills of Monterey Park with sweeping city views, Luminarias is a destination rooted in tradition, emotion, and unforgettable hospitality. We are seeking a Private Events Sales Director to reimagine, elevate, and grow Luminarias' private events business - honoring its legacy while evolving execution, sales strategy, and guest experience to meet modern expectations. This is a high-impact leadership role for a confident seller, strategic thinker, and inspirational team leader who understands that great events are built on relationships, trust, precision, and heart.

Requirements

7+ years of progressive experience in catering, events, or hospitality sales leadership
Proven success driving multi-million-dollar event revenue
Experience in destination venues, hotels, or high-volume event properties
A polished communicator with strong negotiation and relationship-building skills
Highly organized, detail-driven, and execution-focused
Calm under pressure, emotionally intelligent, and decisive
You respect tradition - but aren't afraid to raise the bar

Responsibilities

Revenue Strategy & Growth
Full ownership of catering and special events revenue
Drive consistent growth across weddings, social events, corporate functions, and buyouts
Develop and execute quarterly and annual sales strategies
Maximize revenue through strategic pricing, packaging, and calendar optimization
Personally manage and close high-value and legacy client relationships
Sales Leadership & Market Presence
Position Luminarias as a top-tier destination venue in the Los Angeles market
Build strong relationships with event planners, community leaders, corporate clients, and cultural organizations
Lead outbound sales efforts, inbound inquiry conversion, and proactive account development
Partner with marketing to refine sales materials, storytelling, and venue positioning
Team Leadership & Culture
Lead, coach, and develop a high-performing catering sales team
Set clear expectations around activity, accountability, and performance
Foster a culture rooted in hospitality, pride, urgency, and professionalism
Mentor team members and build a strong internal leadership bench
Event Experience & Execution
Oversee all private events from initial inquiry through final execution
Collaborate closely with Operations, Culinary, Beverage, and Facilities teams
Ensure events are executed with precision, warmth, and elevated standards
Uphold profitability guidelines while delivering exceptional guest experiences
Systems, Reporting & Optimization
Own CRM usage, forecasting, booking pace, and reporting
Analyze performance data to improve conversion, yield, and client experience
Build scalable systems that support growth while protecting quality