Director of Personal Training – Corporate Strategy & Operations

VASA FITNESS•Denver, CO

8h•$120,000 - $140,000•Onsite

About The Position

This is a corporate, enterprise-level leadership role responsible for owning VASA’s Personal Training strategy, programs, and performance across all clubs. The Director does not manage a single department or region; instead, this role designs, scales, and sustains Personal Training systems company-wide to drive measurable business growth and exceptional member experiences. We are seeking a dynamic and strategic Director of Personal Training who brings strong operational rigor, strategic vision, and a passion for developing scalable products, programs, and people. This leader will shape the future of VASA’s Personal Training offering by translating strategy into execution at scale. The Director serves as the primary corporate liaison between the field and the Fitness & Innovation team, driving enterprise-wide programming, education, technology enablement, and performance initiatives that strengthen Personal Training across all clubs.

Requirements

Bachelor's degree in Exercise Science, Kinesiology, Business, or related field; Master's preferred.
5+ years of multi-site leadership experience in Personal Training or Fitness Operations.
Demonstrated track record of driving revenue, retention, and product innovation in fitness organizations.
Proven ability to build high-performing teams and develop future leaders.
Deep knowledge of personal training program design, performance metrics, and technology applications.
Strong financial acumen and analytical decision-making skills.
Exceptional communication and leadership abilities with a collaborative mindset.
Current CPR/AED certification required; industry certifications (NASM, ACE, NSCA, etc.) are strongly preferred.
Willingness to travel and work flexible hours, including weekends as needed.
Passionate alignment with VASA's mission to deliver uplifting, inclusive, and impactful fitness experiences.

Responsibilities

Lead the design, implementation, and continuous evolution of VASA's Personal Training.
Research trends, competitors, and member insights to develop best-in-class, scalable fitness solutions.
Maintain consistent standards, outcomes, and adoption across all clubs and trainer teams.
Partner with Operations and Marketing to align programming with overall business and brand strategy.
Own Personal Training business results, including revenue, utilization, and retention of KPIs.
Develop and manage the annual PT budget, forecast, and financial plans to achieve company goals.
Identify and execute opportunities to expand Personal Training penetration, small group training, and specialty programs.
Ensure accurate and transparent financial reporting in collaboration with Finance.
Collaborate with field leadership and HR to recruit, onboard, and develop top-performing trainers and leaders.
Build career pathing and development plans to increase retention and reduce turnover.
Implement performance standards, accountability systems, and recognition programs to sustain engagement and excellence.
Curate and deliver best-in-class education and certifications for trainers and field teams.
Build partnerships with industry vendors, certifying organizations, and thought leaders.
Host workshops, summits, and virtual learning sessions to drive continued learning and alignment with brand standards.
Ensure the highest quality of training delivery and client care across all clubs.
Implement systems to measure and improve client satisfaction, retention, and outcomes.
Oversee trainer-client matching, service audits, and issue resolution processes.
Champion the member journey from consultation to long-term engagement.
Oversee PT department budgets, resource allocation, and cost efficiencies.
Partner with Facilities and Operations to ensure proper equipment utilization, maintenance, and safety.
Develop business cases and ROI models for new training initiatives and programs.
Leverage technology platforms (CRM, scheduling, POS, heart rate tracking, and data dashboards) to enhance visibility and accountability.
Build a data-driven culture through consistent KPI reporting and analytics-driven decision-making.
Evaluate new tools and integrations that improve trainer performance and client engagement.
Partner with Marketing to promote Personal Training services and drive lead generation campaigns.
Develop programs and promotional strategies that improve awareness and conversion of training services.
Collaborate on content that showcases success stories, product differentiation, and results.
Ensure all training practices meet legal, ethical, and safety standards.
Maintain trainer certifications, CPR/AED compliance, and adherence to company policies.
Audit safety protocols, equipment condition, and session procedures to minimize risk.
Partner with internal departments--Marketing, Operations, People, and Member Services--to align strategies and initiatives.
Foster collaboration, transparency, and accountability across cross-functional teams.
Stay current on fitness innovations, digital coaching platforms, and hybrid service models to future-proof the PT business.