Director of Performance Marketing

WhyGolf•Escondido, CA

7d•$110,000 - $135,000•Remote

About The Position

WhyGolf is hiring a Director of Performance Marketing to own revenue-driving paid media across Meta and other performance channels, with creative as the primary lever for scale. This is a senior, hands-on role for someone who has scaled DTC performance marketing and understands that growth comes from the intersection of creative, media buying, and data —not from siloed execution. You will be accountable for outcomes: CAC, efficiency, creative throughput, and scalable growth. That means translating product insights and performance data into winning strategies, ensuring high-quality creative is produced and launched correctly, and continuously iterating based on results. You will work closely with the founder, Director of Marketing, creative strategists, editors, and external partners to ensure WhyGolf consistently has high-performing ads in market and a clear roadmap for growth.

Requirements

5+ years of experience in performance marketing, growth marketing, or paid media leadership within DTC or performance-driven eCommerce
Proven track record of owning paid media performance , not just managing agencies or strategy decks
Deep hands-on experience with Meta Ads , including creative testing, iteration cycles, and performance diagnostics
Strong understanding of how creative, media buying, and funnel mechanics work together
Data-literate and comfortable making decisions from performance metrics
Strong written and verbal communication skills, especially in briefing and directing creative teams
High ownership mentality and comfort operating in a fast-moving, founder-led environment

Nice To Haves

Have experience marketing golf, sports, fitness, or skill-based products
Understand golfer psychology, common swing faults, and how golfers think about improvement
Have directly collaborated with editors and creators to ship and iterate winning ads
Have scaled paid media beyond early traction into sustained growth
Are comfortable being both strategic and hands-on when needed

Responsibilities

Performance & Growth Ownership Own paid performance channels end to end, with primary responsibility for Meta Ads and expansion opportunities
Be accountable for performance outcomes including CAC, CPA, MER, creative fatigue, and scalability
Diagnose performance issues and identify whether constraints are creative, media, offer, or funnel-related
Partner with analytics to interpret results and turn insights into clear actions
Creative-Led Performance Strategy Define and own the creative testing strategy that drives paid growth
Translate golfer psychology, product mechanics, and customer insights into performance-driven messaging frameworks
Ensure a consistent pipeline of new angles, hooks, formats, and iterations is in market
Balance aggressive performance testing with brand integrity and long-term equity
Execution & Team Leadership Write and oversee clear creative briefs for creators, editors, and internal partners
Ensure creative is properly structured, named, launched, and tested in Ads Manager
Oversee testing frameworks, iteration cycles, and creative roadmaps
Collaborate directly with creative partners to turn raw footage into high-performing ads
Provide feedback and direction that improves speed, clarity, and output quality
Cross-Functional Collaboration Work closely with the founder and Director of Marketing on growth strategy and priorities
Partner with creative, paid media, and operations to ensure alignment and execution
Help establish scalable systems, processes, and standards for performance marketing as the company grows