Director of Performance Marketing

nCino, Inc.•Wilmington, NC

22h

About The Position

nCino offers exciting career opportunities for individuals who want to join the worldwide leader in cloud banking. The leader of the Revenue Marketing will play a critical role in driving the overall growth and profitability of nCino by aligning marketing efforts directly with revenue outcomes. This role will have both a Global and Regional remit and be responsible for both North America Field & Partner marketing and our Global Demand Generation COE. The Executive Director of Revenue Marketing must be a seasoned expert with a deep understanding of modern digital marketing (inbound and outbound channel) and performance and return on investment metrics.

Requirements

Bachelor’s degree in marketing, business or similar field, 14+ years’ experience with running demand generation and integrated marketing campaigns, ideally within B2B SaaS and 5+ years leadership experience or equivalent combination of education, experience, and competencies
Proved tracked record in leading a growing high-performing teams that exceed organizational goals
Demonstrated success developing and executing multi-channel campaigns that drive real results
Exceptional writing, editing and communication/presentation skills
Demonstrated ability to achieve and exceed metrics and revenue goals
Strong presentation skills and a wiz at building PowerPoints
Excellent data analytics skills, including the ability to gather and manage large amounts of information, spot patterns within it, and draw conclusions and insights
Proactive, motivated, self-starter with the ability to lead, mentor, develop and manage others

Nice To Haves

Master’s degree in marketing, Business, or similar field
Experience with Salesforce CRM and Marketing Automation Systems, especially Marketo

Responsibilities

Build and manage a high-performing marketing team, while coaching and developing team members for long-term organizational success
Develop and execute comprehensive outbound and inbound demand generation strategies to meet or exceed MQL, pipeline and revenue targets
North America Field Marketing Lead North America Business development teams, ensure adoption of sales and BDG best practices, and drive accountability to help BDG teams meet and exceed their metrics
Provide strategic oversight of North American Field & Partner Marketing organization and partner with the NA sales & partner teams to optimize acquisition targets, lead generation, pipeline coverage, acceleration and alignment across account priorities, and overall alignment to business objectives
Own our NA lead generation and top of funnel acquisition strategies (inbound and outbound) across multiple audiences and mediums, overseeing execution and implementation, collaborating across the marketing organization
Support sales planning, account prioritization and sales and marketing alignment. Drive the marketing execution for target accounts (Field/ABM) within territories based on market data and revenue goals.
Cultivate and strengthen strategic relationships with partner organizations to foster collaboration, spearhead co-marketing initiatives, and identify new growth opportunities that drive business impact.
Develop a centralized campaign strategy for a global, scalable demand generation machine utilizing multiple channels and advanced targeting methods and manages global frameworks
Oversee execution and results of customer engagements throughout their lifecycle with global and scalable, intelligent nurtured programs and retargeting efforts
Aid in development and continual optimization of process and martech platforms needed to scale pipeline and measure outcomes
Set and maintain the digital marketing campaign framework ensuring the coordination, leverage, and interoperation of all marketing touchpoints and interactions
Own marketing performance metrics (KPIs), report on marketing effectiveness to leadership and management teams to optimize and improve campaign performance and ROI