Director of Membership & Development

Georgia Senior Living Association • Atlanta, GA

4d • Hybrid

About The Position

The Director of Membership & Development is a senior-level leadership role responsible for driving membership growth, retention, and sponsorship development. Reporting directly to the President & CEO, this position blends strategy, data analysis, and relationship-building to strengthen GSLA's membership base and revenue model. This role is both operational and aspirational. The Director will build systems, leverage data, and cultivate relationships to support sustainable growth while elevating the member and sponsorship experience. The ideal candidate is comfortable creating structure, advancing strategy, and representing GSLA in highly relational environments.

Requirements

• Georgia (US) Residency is Required.
• Bachelor's degree required; degree in business, marketing, communications, nonprofit management, or a related field preferred.
• 6-8 years of experience in association management, membership development, or nonprofit development.
• Demonstrated success in membership growth, sponsorship development, or revenue strategy.
• Advanced comfort with AMS platforms, project management software, reporting tools, and data analysis.
• Strong ability to translate data into strategic insight and clear communication.
• Excellent interpersonal, communication, and relationship-building skills.
• Strong project management skills with the ability to manage multiple priorities.
• Virtual office structure with regular in-person and digital collaboration.
• Must have a quiet place to work from home without distraction.
• Comfort engaging with audiences at all levels, from frontline professionals to executive leaders.

Nice To Haves

• Association or nonprofit experience strongly preferred.
• Familiarity with the senior living industry is a plus, but not required.

Responsibilities

• Develop and execute a multi-year membership growth and retention strategy aligned with GSLA's strategic values.
• Design and manage the full membership lifecycle, including prospecting, onboarding, engagement, renewal, and re-engagement.
• Analyze membership data and market trends to identify growth opportunities.
• Establish scalable systems, workflows, and standard operating procedures to support consistent and measurable growth.
• Lead membership-related revenue development efforts, including sponsorship strategy and execution.
• Cultivate and steward strong relationships with existing and prospective industry partners.
• Partner with internal teams to align sponsorship offerings with education, conferences, and strategic initiatives, identifying new non-dues revenue opportunities aligned with existing programs and events
• Alongside the Director of Operations, serve as GSLA's internal lead for AMS and membership reporting.
• Produce clear, narrative-driven reports for leadership, board, and committees that translate data into insight and action.
• Use data to measure performance, inform decision-making, and refine strategy.
• Ensure accuracy, integrity, and confidentiality of membership and sponsor data.
• Build trusted, long-term relationships with members, sponsors, volunteer leaders, and partners.
• Serve as a visible ambassador for GSLA at meetings, conferences, and events across Georgia.
• Coordinate the efforts of committees and volunteer leaders to strengthen engagement and produce event-based outcomes.
• Ensure a high-quality, responsive experience for members and sponsors.
• Partner closely with the President & CEO and leadership team to align membership and development efforts with organizational goals, contributing to organizational planning and strategic discussions.
• Collaborate across departments to deliver a cohesive, value-driven member experience.

Benefits

• Competitive compensation commensurate with experience.
• Comprehensive benefits including health, dental, vision, 401(k), and paid time off.
• Virtual work environment with meaningful in-person engagement.
• GSLA is committed to team member growth.
• Resources dedicated to professional development, membership, events, and activities through ASAE, GSAE, and Argentum.
• An opportunity to make a lasting difference in a positive environment where you are a valued member of a collaborative team.

What This Job Offers

• Job Type: Full-time
• Career Level: Director