Director of Media Strategy

Location3 Media•Denver, CO

15d•Remote

About The Position

Location3 is looking for a Director of Media Strategy to lead audience‑first, full‑funnel media strategy across enterprise, franchise, and multi‑unit brands. This is a senior leadership role for someone who believes media should drive measurable growth by connecting audience intent, consumer journeys, and business outcomes. This role works across some of Location3’s most complex client programs, designing strategies that scale nationally while delivering strong local performance. You will partner closely with Paid Media, SEO, Marketing Technology, and client leadership to translate business objectives into integrated, privacy‑safe, and future-ready media strategies.

Requirements

Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi-channel programs
Deep understanding of cross-channel media planning across search, social, programmatic, CTV, and emerging platforms
Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
Experience developing audience strategies including personas, segmentation models, first-party data activation, suppression logic, and full-funnel journey mapping
Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive-ready recommendations
Experience supporting enterprise, franchise, or multi-unit business models and scaling national strategies into effective, measurable local execution

Responsibilities

Develop and evolve audience frameworks, segmentation models, and personas that support enterprise and franchise growth models
Design cross‑channel consumer journey strategies that reflect how audiences build intent, convert, and re-engage across the funnel
Lead audience development initiatives using first-party data, platform insights, research, and behavioral signals
Apply a deep understanding of conversion dynamics, including how and when media influence is most impactful
Partner with CRM and analytics teams to connect lifecycle strategies across paid and owned touchpoints
Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
Partner with Paid Media and SEO leadership to ensure paid, organic, and owned strategies are aligned and mutually reinforcing
Translate client objectives into actionable strategies including budget allocation, channel roles, testing roadmaps, KPIs, and measurement plans
Lead planning, forecasting, pacing, audience activation, and optimization across enterprise and local programs
Define channel roles and sequencing based on journey stage and audience intent
Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
Ensure strategies drive both brand‑level growth and location‑level outcomes such as leads, visits, calls, bookings, and local conversions
Partner with paid and organic teams to operationalize programs that can deploy consistently across hundreds or thousands of locations
Build frameworks that account for market maturity, competition, seasonality, and local demand patterns
Establish standards for testing, optimization, performance management, and media quality across channels
Lead experimentation initiatives including incrementality testing, lift studies, geo testing, creative testing, and audience validation
Identify and evaluate emerging platforms, tactics, and audience tools to improve targeting, efficiency, and results
Partner with platform representatives to assess new capabilities and translate innovation into scalable application
Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes
Create executive‑ready performance narratives that connect media inputs to consumer journey impact and business results
Use insights to recommend optimizations, reallocations, and long-term growth opportunities
Serve as a senior strategic advisor to clients, presenting insights, performance narratives, and forward-looking recommendations
Influence cross-functional teams across paid and organic media to deliver cohesive strategies and outcomes