Director of Programmatic Media & DOOH Strategy

Georgia Green Energy Services•Atlanta, GA

12d•Hybrid

About The Position

Georgia Green Energy Services (GGES) is an infrastructure and technology company specializing in EV charging deployment, parking space monetization, and next-generation smart node systems. As we scale our EV charging network and QSN-L platform, we are building a high-impact Digital Out-of-Home (DOOH) media network designed to transform infrastructure into recurring, high-margin media assets. Our chargers are not just energy delivery systems — they are premium advertising surfaces in grocery-anchored shopping centers, commercial properties, and high-dwell environments. We are now seeking a Director of Programmatic Media & DOOH Strategy to architect, manage, and scale this media division into a regional (and eventually national) advertising network. The Director of Programmatic Media & DOOH Strategy will be responsible for designing and scaling GGES’s digital out-of-home media ecosystem across: EV charging screens Parking monetization platforms QSN-L smart node network Future data-driven media assets This is a strategic revenue leadership role focused on: Programmatic platform integration Yield optimization Agency and brand partnerships Direct advertiser acquisition Revenue growth and scalability Media network positioning for long-term enterprise value This role will own the full advertising lifecycle — from inventory architecture to performance reporting.

Requirements

5+ years in Digital Out-of-Home (DOOH) or programmatic advertising.
Experience working with programmatic platforms such as Broadsign or similar.
Demonstrated experience scaling a screen-based or digital media network.
Strong understanding of: OpenRTB SSP/DSP ecosystem CPM pricing models Yield optimization Fill rate metrics
Experience negotiating agency or brand-level media agreements.
Strong financial acumen (revenue forecasting, margin optimization).
Ability to build and present executive-level strategies.

Nice To Haves

Experience in EV charging networks or retail media networks.
Background in smart city, airport, mall, or transit media.
Experience at companies such as: Volta JCDecaux ChargePoint
Familiarity with geospatial audience modeling.
Startup or high-growth company experience.
Strategic thinker with strong commercial instincts.
Revenue-first mindset.
Analytical and data-driven decision maker.
Comfortable negotiating complex revenue-share agreements.
Confident presenting to executive stakeholders and agencies.
Entrepreneurial and comfortable building from zero to scale.

Responsibilities

Media Network Strategy & Architecture Develop and execute the long-term DOOH monetization strategy.
Design tiered inventory packaging (premium, standard, local).
Create CPM rate cards and dynamic pricing models.
Structure direct vs. programmatic revenue mix.
Establish local, regional, and national sales frameworks.
Position GGES as a premium EV-driver-focused media network.
Programmatic Platform Management Lead integration and optimization with platforms such as: Broadsign Vistar Media Place Exchange
Manage SSP/DSP relationships.
Optimize fill rate, eCPM, and blended CPM.
Monitor performance metrics and reporting dashboards.
Ensure creative compliance and technical integrity.
Develop inventory reporting systems for executive review.
Revenue Growth & Yield Optimization Establish revenue per screen per month benchmarks.
Develop peak vs off-peak monetization strategies.
Create local advertiser bundles.
Build recurring advertising subscription models.
Increase fill rate to target thresholds (60–75%+).
Improve effective revenue per charger through packaging and data segmentation.
Agency & Brand Partnerships Develop relationships with regional and national ad agencies.
Secure anchor brand partnerships.
Structure multi-location retail campaigns.
Build strategic partnerships with Grocery chains Automotive brands Financial institutions Healthcare systems Local business networks
Present media kits and negotiate commercial terms.
Direct Sales Channel Development Create outbound strategy targeting: Regional businesses Multi-site property owners Franchise operators
Develop bundled cross-platform advertising packages.
Support sales pipeline and CRM tracking for advertisers.
Design scalable advertiser onboarding systems.
Data Strategy & Audience Monetization Develop audience segmentation strategies using: Dwell time EV driver behavior Geographic data Retail proximity
Explore attribution partnerships and retail measurement tools.
Build narrative around premium EV-driving demographic.
Position inventory as high-income, high-dwell audience exposure.
QSN-L Media Integration Design integrated advertising packages across: EV charging screens QSN-L nodes Parking monetization systems
Create enterprise sponsorship packages.
Align QSN-L brand strategy with monetization goals.
Develop scalable media frameworks for future node deployments.