Director of Media Marketing
About The Position
Director of Media Marketing Are you a performance-driven marketing leader who thrives at the intersection of data, creativity, and scale? In this role, you’ll own and grow our full-funnel media engine. driving customer acquisition, brand awareness, and lifetime value across paid, owned, and emerging channels. In partnership with our Agency, you’ll lead all paid media, organic social, influencer/creator partnerships, and lifecycle marketing, while building a high-performing team and delivering measurable business impact. What You’ll Do Own and execute the marketing strategy aligned to aggressive growth goals Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate Oversee organic social to drive brand engagement and traffic Direct email, SMS, CRM, and lifecycle automation strategies Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization Build dashboards and reporting frameworks using GA4 and leading analytics platforms Lead retail media network strategies Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future Build, mentor, and scale a high-performing marketing team Manage agency, platform, and technology vendor relationships What You Bring 10+ years of Digital marketing experience, including 5+ years in a senior leadership role Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand Deep full-funnel expertise across acquisition and retention Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn) Strong analytical and financial acumen with hands-on experience in GA4 and BI tools Experience building and leading teams of 8+ Bachelor’s degree in Marketing, Business, or a related field Why You’ll Love Working Here High visibility and ownership Opportunity to scale a sophisticated, data-driven marketing engine Lead a talented team and shape the future of digital growth Ready to lead our Marketing growth and make an impact? Apply today! Fleet Farm is an Equal Employment Opportunity Employer and gives all applicants for employment equal consideration regardless of race, color, sex, gender, ethnicity, religious creed or belief, national origin, ancestry, age, physical or mental disability, sexual orientation, genetic information, citizenship status, military or veteran status, pregnancy, or any other status protected by federal, state or local law. Upon request and consistent with applicable laws, Fleet Farm will provide reasonable accommodations to individuals with disabilities who need an accommodation to fully participate in the application process.
Requirements
- 10+ years of Digital marketing experience, including 5+ years in a senior leadership role
- Proven success scaling digital channels to$200M+ in revenue for a consumer, retail, or DTC brand
- Deep full-funnel expertise across acquisition and retention
- Mastery of major advertising platforms (Google, Meta, TikTok, X, LinkedIn)
- Strong analytical and financial acumen with hands-on experience in GA4 and BI tools
- Experience building and leading teams of 8+
- Bachelor’s degree in Marketing, Business, or a related field
Responsibilities
- Own and execute the marketing strategy aligned to aggressive growth goals
- Manage the marketing budget and P&L, optimizing for ROI, CAC, LTV, and ROAS
- Lead performance marketing across paid search, paid social (Meta, TikTok, X, LinkedIn), display/programmatic, video, and affiliate
- Oversee organic social to drive brand engagement and traffic
- Direct email, SMS, CRM, and lifecycle automation strategies
- Partner closely with Creative and Ecommerce on testing, personalization, and conversion optimization
- Build dashboards and reporting frameworks using GA4 and leading analytics platforms
- Lead retail media network strategies
- Stay ahead of trends including AI-driven targeting, CTV/OTT, social commerce, and the cookieless future
- Build, mentor, and scale a high-performing marketing team
- Manage agency, platform, and technology vendor relationships
Benefits
- High visibility and ownership
- Opportunity to scale a sophisticated, data-driven marketing engine
- Lead a talented team and shape the future of digital growth
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
