Director of Media, Marketing & Analytics

Special Strong Corporate•McKinney, TX

42d•Remote

About The Position

Special Strong is scaling nationwide — expanding from 25 to 100+ locations. We need a leader who can build, manage, and scale our digital growth engine. This role owns full-funnel performance: paid media, funnels, tracking, analytics, and the systems that drive appointments and franchise growth. Flexible structure: part-time, full-time, or project-based depending on the candidate. Compensation Options Full-Time Competitive salary based on experience Performance bonuses tied to franchise growth, KPIs, unit economics, and systemwide marketing results Significant earning upside for high performers Part-Time Compensation based on responsibilities and involvement Optional performance incentives tied to results Project-Based Compensation based on scope, deliverables, and timeline Optional performance incentives for hitting or exceeding targets

Responsibilities

Own the full growth strategy across paid media, funnels, and user journeys
Lead cross-team execution with design, development, and operations
Run bi-monthly performance reviews with leadership
Oversee Meta and Google ads: strategy, scaling, and optimization
Build franchise-ready funnels that drive booked calls and quality leads
Reduce acquisition costs through continuous testing and optimization
Manage tracking for Meta CAPI, GA4, CRM, Calendly, Zapier, and franchise systems
Diagnose and resolve pixel, attribution, and data issues
Ensure accurate tracking of appointments, lead quality, and follow-ups
Monitor performance across ads, content, and user flows
Deliver weekly reports with clear insights and actions
Identify trends, opportunities, and issues early