Director of Marketing

Lindgren Landscape•Fort Collins, CO

2d•$26 - $30

About The Position

The Director of Marketing develops and implements both digital and traditional marketing campaigns to build brand awareness, engage target audiences, and increase client acquisition for landscaping services. This role is suited for a self-driven, creative professional who excels at working independently and collaboratively, bringing industry insights and effective stakeholder communication. This will start as a 1099 Independent contractor position.

Requirements

3+ years of professional experience in marketing, preferably in landscaping, horticulture, or related industries.
Strong written and verbal communication, project management, and organizational skills.
Proficiency in digital marketing tools (social media platforms, email campaign software, CRM).
Comfortable working independently on a flexible part-time schedule.
Experience analyzing metrics and creating reports on marketing performance.

Nice To Haves

Knowledge of local market and landscaping trends is a plus.

Responsibilities

Develop and execute annual and seasonal marketing plans tailored to landscaping services and market segments.
Conduct market research, analyze local trends, and report on competitive activity to inform strategy.
Plan and manage multichannel campaigns (digital, social media, email, and print), including content creation for various platforms.
Oversee brand management, ensuring consistency across all communications and materials.
Partner with sales to support lead generation, nurture prospects, and convert inquiries into new accounts
Network with local trade organizations, participate in events, and coordinate community outreach.
Track and analyze campaign effectiveness using key metrics, adjusting tactics for optimal outcomes.
Liaise with vendors, agencies, and cross-functional teams to align marketing efforts.
Prepare and deliver presentations and proposals to internal and external stakeholders.
Develop and execute social media campaigns to showcase project photos, “before and after” transformations, and time-lapse videos of landscaping work on platforms like Instagram and Facebook.
Build, manage, and optimize a professional website, ensuring it is user-friendly, mobile-optimized, and SEO-enriched for local search queries.
Implement and manage email marketing efforts, sharing newsletters, seasonal tips, and promotional offers with segmented audiences (e.g., residential vs. commercial clients).
Collect and promote customer testimonials and online reviews; actively manage reputation on platforms such as Google and Yelp to build client trust.
Develop referral programs and encourage word-of-mouth marketing through incentives for existing customers who bring in new clients.
Plan and execute direct mail campaigns with visually compelling materials (e.g., postcards, flyers) targeting local neighborhoods, offering seasonal promotions and service highlights.
Invest in local advertising strategies, such as Google or Facebook ads, yard signs at job sites, and branded vehicle wraps to increase brand visibility within the service area.
Organize or support community events, sponsorships, and networking with local businesses to expand reach and strengthen community relationships.
Track and analyze marketing campaign performance (e.g., leads, conversions, ROI) to refine tactics and improve results over time.
Create engaging and educational content, such as blogs and guides about landscaping trends, seasonal care tips, and sustainable practices, to position the company as an industry authority.