Director of Marketing

Clutch

15d

About The Position

We are seeking a strategic and hands-on Director of Marketing with deep expertise in Account-Based Marketing (ABM) within a vertical market. This role will own the development and execution of ABM strategies that tightly align marketing and sales to drive pipeline growth, revenue, and long-term customer value. You will build targeted programs for a defined set of high-value accounts, leveraging data, personalization, and cross-functional collaboration to influence buying committees and accelerate deals. ABM is the primary growth lever today, but this role owns the full marketing engine supporting both net new and expansion. About the Team You’ll join a mission-driven, fast-moving organization modernizing how credit unions serve their members. Our GTM teams operate with high ownership and tight collaboration across Marketing, Sales, Product, and Customer Success. As leader of the marketing team, you will build the future of Marketing at Clutch. You’ll create the systems, data foundations, and operational discipline that drive our top of funnel and pipeline acceleration and support scalable, predictable growth. This is a foundational role with significant visibility and long-term impact. What You’ll Do Within 3 months, you will: Develop a deep understanding of our customer and top of funnel motion Audit current tools and headcount needs Deliver a prioritized roadmap for the future of Clutch marketing Establish KPIs, dashboards, and cadence with Sales Recruit and hire key roles Within 6 months, you will: Implement a scalable ABM playbook to drive top of funnel within key accounts Establish a growth marketing engine that will drive expansion Refine our demand gen and content marketing Create consistent cadence between Marketing and Sales to ensure alignment on programs Partner closely with sales leadership to define target accounts and execute on account plans Build multi channel highly personalized campaigns across digital, content, events, and field marketing Within 9 months, you will: Improve our event strategy measured by efficiency Manage marketing technology, data, and reporting to continuously optimize performance Drive measurable improvement in awareness, engagement, and ultimately conversion metrics Please note that this role may evolve as our business needs change, so we appreciate your flexibility and adaptability.

Requirements

7-10+ years in B2B SaaS marketing, with direct ownership of ABM and revenue outcomes, ideally in fintech
Analytical, revenue-driven, and accountable for results
Able to balance strategic planning with hands-on execution
Strong collaborator who thrives with tight alignment with sales
Experience partnering directly with sales leadership
Experience owning marketing ops, attribution, and tooling decisions
Comfort operating in early-stage or build-from-scratch environments

Responsibilities

Develop a deep understanding of our customer and top of funnel motion
Audit current tools and headcount needs
Deliver a prioritized roadmap for the future of Clutch marketing
Establish KPIs, dashboards, and cadence with Sales
Recruit and hire key roles
Implement a scalable ABM playbook to drive top of funnel within key accounts
Establish a growth marketing engine that will drive expansion
Refine our demand gen and content marketing
Create consistent cadence between Marketing and Sales to ensure alignment on programs
Partner closely with sales leadership to define target accounts and execute on account plans
Build multi channel highly personalized campaigns across digital, content, events, and field marketing
Improve our event strategy measured by efficiency
Manage marketing technology, data, and reporting to continuously optimize performance
Drive measurable improvement in awareness, engagement, and ultimately conversion metrics