Director of Marketing, Mardi Gras Casino
About The Position
Delaware North Gaming is hiring a Director of Marketing to join our team at Mardi Gras Casino in Cross Lanes, West Virginia. As the Director of Marketing, you will be responsible for strategy, execution, measurement, and ROI across promotions, loyalty, player development/VIP, digital/CRM, brand communications, and events. This leader converts guest insights and market dynamics into profitable demand while safeguarding compliance with West Virginia Lottery Commission regulations and all applicable gaming statutes. If you are looking for a role offering teamwork, excitement, and career growth, apply now. Pay Minimum - Anticipated Maximum Base Salary: $104,100 - $140,500 / year In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/ . At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer: Medical, dental, and vision insurance 401(k) with up to 4% company match Annual performance bonus based on level, as well as individual, company, and location performance Paid vacation days and holidays Paid parental bonding leave Tuition and/or professional certification reimbursement Generous friends-and-family discounts at many of our hotels and resorts
Requirements
- Minimum of 5-7 years of relevant and progressive Marketing work experience required.
- Skilled communicator able to respond to complaints, de-escalate an emotionally charged situation, and maintain guests' goodwill and respect.
- Ability to manage multiple projects with concurrent deadlines and competing priorities.
- Ability to work a flexible schedule, including working nights, weekends, and holidays.
- Must meet West Virginia Lottery Commission licensing requirements.
- Must be 21+ and adhere to responsible-gaming standards.
Nice To Haves
- Player Development/Casino management experience preferred.
- Experience with Casino operations in a regional market preferred.
- Bachelor's degree in marketing or related field preferred.
Responsibilities
- Build a property marketing plan (annual, quarterly, monthly) that aligns to revenue, trip frequency, and market-share targets.
- Oversee the strategic management and execution of online and print marketing, public relations, promotions, community relations, giveaways, media, and sponsorships.
- Oversee loyalty program positioning, benefits, and lifecycle communications.
- Lead Player Development (hosts & sales programs).
- Own performance marketing and social content.
- Ensure every promotion follows WV Lottery Commission rules and MIC's.
- Serve as the company contact with the state gaming commission for approval of marketing efforts.
- Recruit, develop, and retain a high-performing team.
- Other duties as determined by the GM and VP of Marketing.
Benefits
- Medical, dental, and vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus based on level, as well as individual, company, and location performance
- Paid vacation days and holidays
- Paid parental bonding leave
- Tuition and/or professional certification reimbursement
- Generous friends-and-family discounts at many of our hotels and resorts
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
5,001-10,000 employees
