Director - Casino Marketing

Hard Rock International•Gary, IN

About The Position

POSITION SUMMARY: The incumbent in this position is responsible for the direction and management of the following operations: Marketing, Special Events, Promotions, Players Club and Player Development. Responsible for achieving revenue, income, market share, and guest service objectives in accordance with corporate policy and Gaming Commission Regulations.

Requirements

5 to 7 years in a similar position and a Bachelor’s in Business, Marketing or related field or an equivalent combination of education and/or work experience.
Prior experience in the Gaming industry required.
Must obtain and maintain all licenses / certifications per Federal, State, and Indiana Gaming Commission.
Must successfully pass background check.
Must successfully pass drug screening.
Must be twenty-one (21) years of age.
Must be able to work holidays and weekends, as well as flexible shifts.
Understanding and experience in the Northern California’s regional gaming market.
Gaming marketing functions including, but not limited to database, advertising, and branding.
Operations, services and activities of a comprehensive marketing and database programs.
The Gaming industry, including principles and practices of a capital and operations budget.
Procedures, methods, and equipment including computers and applicable software applications such as word processing, email, spreadsheets, and databases to include excellent working knowledge of Microsoft Word, Excel, Outlook and PowerPoint.
Pertinent federal, state, and local laws, codes, and regulations.
Deliver a service level which creates an atmosphere that makes our guests want to return, giving each guest a positive, memorable entertainment experience.
Routinely go above and beyond in the accomplishment of position responsibilities to play a role in the achievement of organizational goals.
Present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance.
Review portfolios as required.
Forecast changes in the economic climate and/or profits and react accordingly.
Communicate clearly and concisely, both orally and in writing.
Analyze marketing and promotions data.
Be a strategic, analytical, ethical, and effective motivator.
Participate in the development and administration of goals, objectives, and procedures.
Prepare clear and concise administrative and financial reports.
Interpret and explain policies and procedures.
Operate various types of office equipment.
Establish and maintain effective working relationships with those contacted during work.
Be flexible to work varying shifts and time schedules as needed.
This position spends time on the Casino floor and is subject to varying levels of crowds and noise, and the severity of which depends upon guest volume.

Nice To Haves

Prior experience opening new properties/outlets preferred.

Responsibilities

Creates an atmosphere that induces guests to make Hard Rock Casino Northern Indiana their choice for gamingentertainment; responsible for actively building and retaining guest relations and acts as a mentor to teammembers to provide superior guest service.
Develop and executes marketing plans and programs, both short and long range, to ensure the profit growthand expansion of company in marketplace.
Obtains market share by developing marketing plans and programs for each product, directing promotionalsupport.
Builds relations with customers by organizing and developing specific customer-relations programs.
Develops new uses for existing products by analyzing statistics regarding market development; acquiring andanalyzing data; consulting internal and external sources.
Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances;initiating corrective actions.
Maintains team by counseling and disciplining employees, planning monitoring, and appraising job results.
Manage social media presence and direct programs to improve social media reputation and recognition.
Communicates with outside advertising agencies on ongoing campaigns.
Evaluates market reactions to advertising programs, promotions, club rating and formulations to ensure thetimely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Prepare performance profit and loss statements for marketing events and programs.
Performs other duties as assigned and adheres to all Indiana Gaming Regulations.