Director of Marketing

Alaffia Health•New York, NY

About The Position

Each year, the U.S. healthcare system suffers from over $500B in wasted spending due to medical billing fraud, waste, and administrative burden. At Alaffia, we’re committed to changing that paradigm. We’ve assembled a team of clinicians, AI engineers, and product experts to build advanced AI solutions that will directly bend the cost curve for all patients across the healthcare ecosystem. Collectively, we’re building best-in-class AI software to provide our customers with co-pilot tools, AI agents, and other cutting-edge solutions to reduce administrative burden and reduce healthcare costs. We’re a high-growth, venture-backed startup based in NYC and are actively scaling our company. This position requires current authorization to work in the United States. Unfortunately, we are not in a position to sponsor work visas at this time. About the Role In this role, you will work closely with the VP of Marketing on health plan-specific campaigns and strategies including but not limited to ABM, events-based marketing, conference strategy, and more. In a future state, you will manage pod-specific field marketers to support sales motion and targets.

Requirements

7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals, including demonstrated success generating supporting pipeline growth and achieving marketing revenue attribution goals in enterprise environments.
Strong proficiency with CRM tools (Salesforce and HubSpot), including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
Cross-functional collaboration and sales partnership skills with the ability to align with Sales, Product Marketing, and EPD teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments.
Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies.
Industry experience in healthtech, healthcare, or AI/technology services with an understanding of AI/automation and the healthcare ecosystem/ transformation priorities. Events and field marketing expertise in North America, including trade show management and executive roundtables

Responsibilities

Own integrated health-plan specific ABM (digital & experiential); Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key decision makers
Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, AWS and others—managing pre-/post-event strategies to maximize pipeline attribution and ROI.
Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration.
Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews
Instrument Full-Funnel Attribution and Analytics: Partner with RevOps on reporting in Salesforce and HubSpot; own MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving continuous campaign optimization.