Director of Marketing

VP Racing Fuels Inc • San Antonio, TX

12d

About The Position

Fueling Success in this Role
VP Racing is seeking a Director of Marketing to lead brand and marketing strategy across our global performance and consumer goods portfolio. This role will define, elevate, and expand the VP Racing brand - driving growth through innovative campaigns, strategic partnerships, and disciplined brand management.

The Marketing Director reports directly to the Vice President of Marketing.

As Marketing Director, you will be responsible for shaping the long-term marketing vision, leading a dynamic team, and collaborating cross-functionally to strengthen our position in the motorsports, automotive, and consumer performance markets. You’ll ensure every customer touchpoint reflects the excellence and intensity of the VP Racing brand.

This position is ideal for a seasoned, strategic marketing leader with deep experience in consumer goods (CPG), automotive, or lifestyle brand management, and a proven ability to translate business objectives into high-impact, integrated marketing programs.

Requirements

• The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills.
• strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability.
• We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise.
• A Bachelor’s degree in Marketing, Business Administration, or a related field, along with at least 10-15 years of progressive marketing experience, ideally within consumer goods, automotive, or performance brands AND/OR any combination of education and experience that results in the applicable skills, knowledge, and abilities.
• Proven success developing and executing multi-channel marketing strategies that drive measurable growth.
• Strong leadership and collaboration skills with the ability to influence across departments.
• Excellent storytelling, communication, and presentation abilities.
• Experience managing agencies, budgets, and large-scale marketing projects.

Responsibilities

• Develop and execute the global brand and marketing strategy to increase awareness, market share, and profitability.
• Lead a high-performing marketing team, fostering creativity, accountability, and cross-department collaboration.
• Drive consumer insights, trend analysis, and competitive intelligence to inform business strategy and innovation.
• Oversee brand architecture, messaging, and positioning to ensure consistency across all divisions and geographies.
• Manage external agency relationships and direct all major advertising, digital, and promotional initiatives.
• Partner with Sales, Product, and Operations leaders to align marketing strategies with revenue and growth goals.
• Oversee sponsorships, motorsports partnerships, and event activations to strengthen VP’s industry leadership.
• Develop and monitor KPIs for brand performance, campaign ROI, and long-term brand equity.
• Manage the marketing budget and ensure disciplined use of resources for maximum business impact.

Benefits

• We offer a competitive salary for our Director of Marketing, based on experience, along with a comprehensive benefits package designed to support your well-being and future.
• Our benefits include health, dental, and vision insurance, a full suite of supplemental insurance options, and a robust 401(k) plan with a company match to help you build a secure retirement.
• We offer paid time off, so you have the flexibility to recharge and refuel.
• You'll enjoy a down-to-earth, casual work environment, along with a positive, team-oriented culture built on innovation, inclusion, and long-term success.
• Join us and be part of a company that values creativity, collaboration, and a desire to win!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees