Director of Marketing

HouseWorks Home Care•Woburn, MA

19d•$125,000 - $145,000•Hybrid

About The Position

The Director of Marketing is responsible for leading and executing the marketing strategy across HouseWorks and family of companies. This role blends strategic planning with hands-on execution, overseeing brand management, digital marketing, content development, CRM administration, and performance analytics. The Director of Marketing will partner closely with senior leadership, private pay operations, and sales teams to drive brand awareness, customer acquisition, caregiver recruitment, and measurable ROI across all marketing investments. This role requires a strong people leader with deep HubSpot CRM expertise, a data driven mindset, and the ability to manage multiple priorities in a fast paced, multi brand environment.

Requirements

Bachelor’s degree in Marketing, Business, Healthcare, Strategy, or related field required; MBA or advanced degree preferred
7–10 years of progressive experience in marketing, with demonstrated success in digital and content driven environments
Experience in healthcare, home care, or service-based organizations is highly preferred
Proven experience managing and developing employees and leading cross functional initiatives
Strong background in digital marketing, email marketing, SEO, SEM, and influencer or content-based campaigns
Demonstrated ability to develop marketing plans, manage media spend, and drive measurable ROI
Experience managing marketing budgets and making sound, data driven investment decisions
Excellent critical thinking skills with the ability to evaluate competing priorities and deliver results in a fast-paced environment
Strong written and verbal communication skills with experience supporting executive level stakeholders
Must remain in stationary position for long periods of time at desk or computer.
Requires occasional standing, sitting, walking; using hands to finger, handle, or feel objects, tools or controls; reaching with hands and arms; climbing stairs; hearing; talking.

Nice To Haves

MBA or advanced degree preferred
Experience in healthcare, home care, or service-based organizations is highly preferred

Responsibilities

Own and oversee brand strategy for HouseWorks and all affiliated brands, ensuring consistency in messaging, voice, and visual identity
Lead the long-term development of thoughtful, high quality content marketing strategies that support customer growth and talent acquisition
Drive the creative development of marketing content including digital ads, brochures, presentations, video scripts, email campaigns, and promotional materials
Oversee social media strategy and content across all brands and platforms
Provide oversight of all brand websites, including content updates, user experience, SEO optimization, and consent management platforms
Supervise SEO and SEM strategy to improve organic visibility, lead generation, and conversion performance
Direct and manage all digital marketing initiatives with a focus on efficient spend, strong ROI, and consistent performance
Analyze marketing performance data across channels and prepare regular reports to inform strategy and investment decisions
Build and manage marketing budgets, media spend plans, and forecasts with a disciplined, data driven approach
Partner with private pay leadership and local sales teams to develop marketing materials that support customer acquisition and referral growth
Create and manage sales enablement tools including presentations, one pagers, collateral, and branded SWAG items
Ensure marketing materials align with local market needs while maintaining brand consistency
Serve as the primary owner of HubSpot CRM across all HouseWorks brands
Oversee configuration, data integrity, workflows, reporting, and ongoing optimization of all HubSpot instances
Partner with sales and intake teams to ensure strong alignment between marketing efforts, lead management, and conversion outcomes
Lead, mentor, and develop marketing team members while managing external vendors and agencies as appropriate
Collaborate with the Chief of Staff on press releases and communication efforts related to acquisitions and corporate initiatives
Support internal and external stakeholder communications as they relate to brand positioning and growth initiatives
Supports other projects and duties as assigned