Director of Marketing - Atlanta, GA

Cortland•Atlanta, GA

1d•Onsite

About The Position

At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment. Role Overview As the Director of Marketing, you will lead digital-first marketing strategies and campaigns that drive engagement, brand awareness, and portfolio success. You will shape social media strategy and direction, delivering consistent and compelling brand storytelling. In this role, you will partner with marketing teams, agency partners, and cross-functional leaders across the organization, fostering collaboration to ensure initiatives meet company goals and generate measurable impact across Cortland’s communities and portfolio.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.
8+ years of marketing and lead generation experience with proven results in driving sales, revenue growth, and occupancy.
5+ years of leadership experience with strong team management, mentoring, and the ability to partner across teams, agencies, and cross-functional leaders.
Experience in developing and executing integrated marketing strategies and campaigns across multiple channels.
Analytical mindset with expertise in performance metrics, lead generation, conversion optimization, and customer segmentation to inform data-driven strategies.
Skilled in marketing technologies, including CRM systems, website content management, and Google Analytics.
Excellent communication, organizational, and time-management skills with sharp attention to detail.

Nice To Haves

Field Marketing and/or Multifamily, hospitality or franchised industry experience strongly preferred.

Responsibilities

Lead the development and execution of digital-first marketing strategies and campaigns that deliver measurable results across social, digital, and field channels.
Define and direct social media strategy, ensuring consistent, innovative, and engaging brand storytelling.
Lead and mentor a team of regional marketing professionals, fostering collaboration and aligning efforts with community, sales, and corporate teams.
Drive lead generation initiatives to acquire and convert prospects, optimizing campaigns for maximum ROI.
Serve as a brand ambassador, ensuring consistent messaging and customer experience across websites, social media, advertising, and community-level marketing.
Partner with digital teams and agencies to optimize paid search, social media, website performance, and other digital marketing initiatives for maximum ROI.
Monitor sub-market trends, competitive activity, and lead performance to inform targeting, messaging, and channel optimization.
Analyze campaign performance against key metrics (e.g., cost-per-lead, conversion rates, ROI) and adjust strategies to improve results.
Collaborate with Operations and Investments teams to align marketing initiatives with business priorities, develop budgets, and support acquisitions through market due diligence.
Build and maintain relationships with internal stakeholders and external vendors, ensuring marketing strategies and resources are effectively deployed.