(USA) Director of Marketing Strategy - Walmart Connect

Wal-Mart•Hoboken, NJ

52d•$108,000 - $216,000

About The Position

Director of Marketing Strategy - Walmart Connect About Walmart Connect Walmart Connect is the closed-loop media business of the world's largest retailer. Our mission is to connect brands more meaningfully in customers' lives, through omnichannel retail experiences. We leverage Walmart's unparalleled data and scale to provide measurable results for our partners. Position: Director of Marketing Strategy Location: Hoboken Reports to: Senior Director of Marketing Strategy & Operations, Walmart Connect Role Overview As Director of Marketing Strategy, you will play a foundational role in shaping Walmart Connect's marketing-wide planning, strategic alignment, and priority setting. You will lead annual and quarterly planning processes, support OKR development, and ensure marketing execution ladders up to Walmart Connect's broader revenue strategy. Acting as a senior partner across marketing, product marketing, and creative, you will connect the dots across teams to ensure coordinated go-to-market activity. This role requires a strategic thinker with strong communication and synthesis skills, comfortable working in ambiguity and building from scratch. Key Responsibilities Strategic Planning & Alignment: Lead annual and quarterly marketing planning cycles, driving strategic alignment and priority setting to ensure marketing efforts deliver on business outcomes. OKRs & Performance Management: Develop and drive adoption of OKRs, QBRs, and other planning frameworks to measure progress, track impact, and enable agile adjustments. Positioning & Narratives: Support the development and communication of Walmart Connect's strategic narratives and messaging, ensuring alignment across marketing, product marketing, and creative teams. Cross-Functional Strategy: Partner with Enterprise Marketing, Growth Marketing, Creative Solutions, and external stakeholders to align plans, priorities, and communications across teams. Strategic Communications: Ensure clarity and consistency in cross-functional communications that articulate marketing's role and impact. Leadership: Provide thought leadership, mentorship, and guidance to elevate strategic thinking across the Marketing organization.

Requirements

Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
Experience: 8-10+ years in marketing strategy, operations, or marketing planning, with demonstrated success in shaping narratives, driving cross-functional alignment, and managing planning cycles. Experience in tech, retail media, or ad platforms a plus.
Expertise: Strong communication and synthesis skills, proven ability to operate in matrixed environments, and comfort with ambiguity and building from the ground up.
Bachelor's degree in Business, Analytics, Statistics, or related field and 5 years' experience in data analytics, project management, business, or related area OR 7 years' experience in data analytics, project management, business, or related area.
3 years' experience using intermediate functionality of Microsoft Office.
4 years' supervisory experience.

Nice To Haves

Consulting
Working on cross-functional teams or projects
Masters: Business
Project Management - Project Management Professional - Certification, Six Sigma - Certification

Responsibilities

Strategic Planning & Alignment: Lead annual and quarterly marketing planning cycles, driving strategic alignment and priority setting to ensure marketing efforts deliver on business outcomes.
OKRs & Performance Management: Develop and drive adoption of OKRs, QBRs, and other planning frameworks to measure progress, track impact, and enable agile adjustments.
Positioning & Narratives: Support the development and communication of Walmart Connect's strategic narratives and messaging, ensuring alignment across marketing, product marketing, and creative teams.
Cross-Functional Strategy: Partner with Enterprise Marketing, Growth Marketing, Creative Solutions, and external stakeholders to align plans, priorities, and communications across teams.
Strategic Communications: Ensure clarity and consistency in cross-functional communications that articulate marketing's role and impact.
Leadership: Provide thought leadership, mentorship, and guidance to elevate strategic thinking across the Marketing organization.

Benefits

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet.
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

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