Director of Marketing Projects and Brand Management

Embry-Riddle Aeronautical University•Daytona Beach, FL

16d

About The Position

The Director of Marketing Projects and Brand Management is responsible for overseeing the planning, execution, and optimization of marketing initiatives and for managing the university brand within the colleges. This role ensures the consistent and effective representation of the brand across all marketing channels while managing workflow, prioritization, and the delivery of marketing projects. The Director collaborates cross-functionally to align marketing activities with institutional goals, strengthen brand visibility, and drive high-quality project execution. The Director leads and oversees the intake and evaluation of all project requests submitted to the Marketing team. The Director assesses each request’s strategic value and determines whether it aligns with departmental priorities. For requests that do not meet strategic criteria, the Director communicates with the requestor to provide rationale for the decision and to suggest alternative deliverables that better align with organizational needs. For projects approved for development, the Director engages requestors through direct communication or formal discovery meetings to clarify project objectives and requirements and to develop comprehensive plans and timelines for successful execution. Drawing upon extensive marketing experience, the Director guides requestors toward appropriate solutions and helps them refine their needs to achieve desired outcomes. At project kickoff, the Director provides detailed project briefs outlining goals, success metrics, budgets, milestones, deliverables, timelines, and other pertinent information. The Director is supported by two Marketing Project Coordinators, who assist with intake, timeline development, and project tracking. Throughout the project lifecycle, the Director maintains ongoing communication with clients and stakeholders, ensuring they are informed of progress, potential issues, and any changes to scope or timelines. Teamwork Desk and Teamwork Projects are utilized to coordinate incoming requests, assign tasks to appropriate teams, and manage project workflows. The Director establishes timelines and deliverable schedules for each initiative and monitors progress to ensure that projects remain on track, are completed on time and within budget, and reflect the highest quality standards. The Director also serves as a primary liaison with vendors, supporting contract initiation and renewal processes and ensuring compliance with university guidelines. The Director oversees the submission of materials to vendors, publishers, and university outlets upon project completion. For select projects, the Director schedules, facilitates, and documents post-project debriefs to capture lessons learned and inform continuous improvement. In addition, the Director oversees a team of College Brand Managers who play a critical role in amplifying visibility and strengthening the reputation of the colleges in alignment with the university’s broader strategic goals. These Brand Managers partner closely with college leadership and faculty to enhance external communications that support the university’s mission to advance research, innovation, and external engagement. Their work positions the colleges for future growth by elevating their presence among key audiences, strengthening storytelling, and ensuring communications are strategic, consistent, and aligned with university priorities. The Director is responsible for ensuring that the College Brand Managers effectively carry out the following key responsibilities: annual reports and magazine, earned and social media presence, speaker series promotion, Industry Advisory Board communications, marketing content development and coordination and website updates.

Requirements

Bachelor's degree in Marketing, Management, Business or Related Field
Marketing & Brand Management Expertise
Deep knowledge of marketing principles, brand strategy, and integrated communications.
Strong understanding of higher-education branding and external communications best practices.
Ability to ensure brand consistency across multiple colleges, platforms, and audiences.
Experience guiding stakeholders in the development and refinement of value propositions and marketing messages.
Project Management Skills
Demonstrated expertise in project intake, evaluation, planning, and execution.
Ability to manage multiple, complex projects simultaneously with competing deadlines.
Proficiency in project management systems
Strong organizational skills with the ability to establish timelines, track progress, monitor deliverables, and ensure timely completion
Supervisory & Leadership Abilities
Ability to lead, mentor, and evaluate a team of Brand Managers and Project Coordinators.
Skill in delegating tasks, setting expectations, and providing constructive feedback.
Ability to foster a collaborative, high-performing team environment.
Communication & Interpersonal Skills
Exceptional written and verbal communication skills for crafting briefs, reports, and stakeholder communications.
Strong relationship-building skills with the ability to work effectively with faculty, administrators, vendors, and internal teams.
Ability to translate complex project needs into clear actionable plans for diverse audiences.
High level of customer service, diplomacy, and professionalism.
Analytical & Strategic Thinking
Ability to assess project requests for strategic alignment, feasibility, and impact.
Strong problem-solving skills with the ability to anticipate barriers and identify solutions.
Skill in analyzing project performance, brand effectiveness, and communication outcomes to inform decision-making.
Ability to identify risks, organizational issues, and process improvements.
Technical & Creative Knowledge
Working knowledge of design and print production processes.
Understanding of digital marketing, social media platforms, and best practices.
Familiarity with web content strategy, SEO, and accessibility standards.
Ability to collaborate with creative, communications, and multimedia teams to support high-quality marketing deliverables.
Administrative & Operational Abilities
Ability to manage budgets, vendor contracts, and procurement processes in compliance with university guidelines.
Skilled at maintaining accurate records, project documentation, and reports.
Ability to develop, refine, and improve intake systems, forms, and workflows to meet evolving client needs.
Personal Qualities & Professional Attributes
Strong attention to detail and commitment to quality.
Adaptability and comfort managing change in a dynamic environment.
Initiative, sound judgment, and the ability to work independently as well as collaboratively.
Commitment to ongoing professional development and staying current with industry trends.

Responsibilities

Overseeing the planning, execution, and optimization of marketing initiatives
Managing the university brand within the colleges
Ensuring the consistent and effective representation of the brand across all marketing channels
Managing workflow, prioritization, and the delivery of marketing projects
Collaborating cross-functionally to align marketing activities with institutional goals
Strengthening brand visibility
Driving high-quality project execution
Leading and overseeing the intake and evaluation of all project requests submitted to the Marketing team
Assessing each request’s strategic value and determining whether it aligns with departmental priorities
Communicating with the requestor to provide rationale for the decision and to suggest alternative deliverables that better align with organizational needs
Engaging requestors through direct communication or formal discovery meetings to clarify project objectives and requirements
Developing comprehensive plans and timelines for successful execution
Guiding requestors toward appropriate solutions and helping them refine their needs to achieve desired outcomes
Providing detailed project briefs outlining goals, success metrics, budgets, milestones, deliverables, timelines, and other pertinent information
Maintaining ongoing communication with clients and stakeholders
Establishing timelines and deliverable schedules for each initiative
Monitoring progress to ensure that projects remain on track
Serving as a primary liaison with vendors, supporting contract initiation and renewal processes and ensuring compliance with university guidelines
Overseeing the submission of materials to vendors, publishers, and university outlets upon project completion
Scheduling, facilitating, and documenting post-project debriefs to capture lessons learned and inform continuous improvement
Overseeing a team of College Brand Managers
Ensuring that the College Brand Managers effectively carry out key responsibilities such as annual reports and magazine, earned and social media presence, speaker series promotion, Industry Advisory Board communications, marketing content development and coordination and website updates.

Benefits

Health Benefits: Experience comprehensive medical, dental, and vision coverage, along with wellness programs that include preventive care and fitness memberships. Our flexible spending and health savings accounts simplify managing healthcare costs. Join a workplace that prioritizes your health—because your journey to wellness should be rewarding!
Tuition Coverage: Get 100% tuition coverage for yourself for one undergraduate and one graduate degree, and discounted rates for your spouse and dependent children up to age 26
Retirement Contributions: ERAU contributes an annual 6% gift of your base salary to your retirement plan and offers a 4% matching contribution, with no vesting period.
Generous Time Off: Relax with 18 days of personal leave in your first year. Enjoy 9+ paid holidays, including the day after Thanksgiving and the week between Christmas Eve and New Year’s Day.

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