Director of Marketing, North America

SSI Diagnostica Group•Blacksburg, VA

11d

About The Position

Join our team at TechLab, part of the SSI Diagnostica Group, as the Director of Marketing, North America. About Us SSI Diagnostica Group is a clinical diagnostic company with a mission to help prevent, monitor, and diagnose clinical diseases through our quality portfolios of Reagents and IVD Diagnostic products and solutions. We are founded on the success of strong organic growth and the acquisition of 3 clinical diagnostic companies. SSI Diagnostica Group is a global leader in infectious disease diagnostics, uniting five portfolios – SSI Diagnostica, TECHLAB, Beijing Genesee Biotech (BGB), CTK Biotech, and Gulf Coast Scientific– to enable better treatment outcomes for patients worldwide. We operate as one company, offering over 200 years of combined scientific expertise and a highly specialized product portfolio spanning three core infectious disease categories: Gastrointestinal, Respiratory, and bloodborne. TECHLAB®, Inc. was founded in 1989 by scientists from the Virginia Tech Anaerobe Lab, one of the only three institutions in the world dedicated to the study of anaerobic organisms. In the late 1970s and early 1980s, research headed by Dr. Tracy Wilkins began on Clostridium difficile and its toxins. The Opportunity The Director of Marketing will lead the development and execution of commercial strategies across the company’s diagnostic portfolio, including products for Gastric, Respiratory, and Bloodborne indications in North America. This role is responsible for shaping market positioning, driving demand generation, enabling sales execution, and supporting portfolio growth strategies. The Director will work cross-functionally with Sales, Operations, Finance, Regulatory, and R&D to ensure marketing initiatives align with business priorities and deliver measurable impact. This strategic leader will define and implement marketing strategies for the Gastric, Respiratory, and Bloodborne diagnostic portfolios, and lead the development of portfolio positioning, messaging, and value propositions to differentiate products in the marketplace. The Director will develop and execute marketing campaigns, product launches, and promotional initiatives that will drive regional sales strategies for North America, drive key account marketing initiatives, KOL engagement, and thought leadership activities.

Requirements

Bachelor’s degree in marketing, Business, or Life Sciences required.
10+ years of experience in diagnostics, medical devices, or healthcare marketing.
5+ years managing and leading.
Proven track record in strategic marketing, product launches, and global portfolio management.
Strong knowledge of clinical diagnostics markets (Gastrointestinal, Respiratory, and/or Bloodborne infectious disease areas preferred).
Exceptional communication, leadership, and stakeholder management skills.
Ability to thrive in a fast-paced, global, and matrixed organization.
Strong commercial acumen, with ability to partner closely with Sales, R&D, and Regulatory.
A builder mindset: strategic, results-driven, and passionate about advancing diagnostics.
Required to travel up to 60%.

Nice To Haves

Experience with Microsoft Office Suite.
Experience with Salesforce.com and/or Safe X3 is preferred.
Experience with Tableau.

Responsibilities

Develop and implement strategic marketing plans to support revenue growth and market share objectives.
Lead product lifecycle management, including new product launches, portfolio positioning, and promotional strategies.
Conduct competitive analyses and market assessments to identify opportunities and risks.
Collaborate with Sales, Operations, R&D, and Regulatory teams to ensure cross-functional alignment.
Support business cases for innovation, partnerships, and portfolio expansion.
Manage and mentor a team of marketing professionals to achieve key objectives.
Monitor product performance, customer feedback, and market adoption to inform strategies.
Identify opportunities for portfolio expansion through partnerships, innovation, or acquisitions.
Provide support to National Reference Labs through direct sales efforts.
Build and maintain relationships with customers and industry stakeholders to enhance company visibility and drive business strategy. Engage regularly with users, key opinion leaders, and internal customer-facing teams, including Sales, Scientific Affairs, and Marketing, through field visits, conference attendance, and participation in industry expert panels.
Build, mentor, and lead a high-performing marketing team.
Foster a culture of collaboration, accountability, and customer-centricity.
Ensure that funding and resource utilization stay within the assigned budget and that project objectives are delivered on time and within scope.
Produce scientific collateral, including publications, white papers, proof sources, and training programs.