Director of Marketing (Interim)

Braille Institute•Los Angeles, CA

37d•$10,000 - $12,500•Hybrid

About The Position

Join us in shaping the future of accessibility and inclusion at Braille Institute of America, an organization entering one of the most transformative periods in its history. As part of our strategic plan to expand services and reach more individuals experiencing vision loss, we are seeking an experienced marketing consultant to serve in an interim capacity as Director of Marketing. This is a unique opportunity to step into a pivotal leadership role during an extended leave period and ensure continuity across all marketing and communication efforts. The ideal consultant and interim leader will be adept at entering organizations midstream, quickly learning internal systems, working effectively with cross-functional teams, and maintaining campaign momentum without disruption. We view this as a stewardship role, one that protects and sustains the strong marketing foundation already in place, while maintaining strong thought leadership, guiding the team, and setting the stage for a smooth transition when the permanent Director returns. This 6–8 month, full-time contract role (3-4 days onsite in Los Angeles and 1-2 days remote) offers the chance to lead a mission-driven team, contribute to high-impact marketing initiatives, and help advance Braille Institute’s vision of expanding reach tenfold over the next five years. Submissions are invited from qualified consultants and based on the scope outlined below. If you are ready to join a dynamic organization transforming the lives of individuals experiencing vision loss, we want you on our team.

Requirements

Bachelor’s degree in Marketing, Communications, Business or related field; Master’s degree or MBA preferred.
Minimum of 8–10 years of progressive experience in marketing and communications, including at least 3 years in a leadership role.
Proven ability to develop and execute large-scale, multi-channel marketing strategies that drive awareness, engagement, and growth.
Deep expertise in digital marketing, including paid digital and social media advertising, Search Engine Optimization, Search Engine Marketing, and content creation for web and YouTube.
Strong creative sensibility with excellent storytelling, writing, and brand development skills.
Experience managing testimonial campaigns or storytelling initiatives centered around client experiences and community impact.
Demonstrated ability to use analytics and data to guide strategy and improve marketing performance.
Collaborative leader with excellent interpersonal, presentation, and team-building skills.

Nice To Haves

Experience in nonprofit, healthcare, education, or cause-based marketing is a strong plus.

Responsibilities

Strategic Marketing Oversight: Develop and implement comprehensive marketing strategies aligned with organizational priorities, including audience growth, customer experience, and virtual service expansion.
Channel Management: Direct marketing efforts across all digital and traditional platforms—including the website, social media, email campaigns, search, print, and video production—ensuring brand consistency, innovation, and measurable impact.
Digital Marketing Leadership: Oversee all aspects of digital marketing including paid digital and social media advertising, SEO (search engine optimization), SEM (search engine marketing), and content development for web and YouTube platforms. Identify and leverage new digital tools and trends to maximize reach and engagement with key audiences.
Campaign & Content Development: Lead the creation of high-impact, mission-aligned campaigns that support various service offerings and reaching new audiences. Drive storytelling initiatives with a strong focus on capturing and amplifying authentic student testimonials and success stories across multimedia channels.
Brand & Messaging Strategy: Ensure strong, unified brand messaging that connects emotionally and intellectually with target audiences. Oversee production of compelling digital and print materials to reinforce Braille Institute’s value and impact.
Regional Marketing: Oversee and provide regional marketing support tailored to the unique demographics and multicultural communities served. Partner with regional leaders to develop localized marketing strategies and campaigns that increase awareness, engagement, and participation in programs and services.
Partnership Marketing: Collaborate with the Senior Director of Partnerships to expand consumer reach and brand awareness through joint campaigns, media opportunities, and community activations.
Analytics & Optimization: Analyze, track and report performance metrics to inform decisions, refine messaging, optimize campaigns, and demonstrate ROI across all marketing efforts.
Team Leadership: Manage, mentor, and inspire a team of marketing professionals. Set clear objectives, foster professional growth, and create a culture of collaboration and accountability.
Cross-Functional Collaboration: Collaborate across departments to align marketing efforts with program development, service delivery, and advocacy initiatives.