Director of Marketing & Communications
The Bob & Ronna Group•Ellicott City, MD
•Onsite
About The Position
We’re looking for a strategic, hands-on Director of Marketing & Communications to lead and scale our brand across the Maryland, DC, and Virginia markets. This is a high-impact leadership role for someone who can think like a strategist and execute like an operator , owning everything from brand positioning to lead generation and agent recruitment. You’ll play a key role in shaping how we grow: attracting qualified buyers and sellers, elevating our market presence, and helping recruit top-performing agents.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 5–10+ years of marketing experience (real estate experience strongly preferred)
- Proven success leading marketing strategy and driving measurable results
- Strong expertise across digital platforms, analytics, and campaign optimization
- Excellent leadership, communication, and organizational skills
Nice To Haves
- Experience with Adobe Creative Suite and video editing
- Real estate license (MD or VA)
Responsibilities
- Lead and execute a comprehensive, data-driven marketing strategy aligned with company growth goals
- Own and evolve brand positioning across all channels and client touchpoints
- Drive digital marketing performance across social media, SEO, email, website, and paid platforms (Google, Meta, YouTube)
- Build and optimize campaigns focused on lead generation, conversion, and agent recruiting
- Analyze performance metrics and continuously improve ROI
- Partner closely with sales, leadership, and tech teams to align marketing with business objectives
- Oversee content strategy (video, social, lifestyle branding) and maintain a high-quality content calendar
- Manage vendors, budgets, and timelines with accountability and efficiency
- Leverage AI tools and automation to scale content and marketing performance
Benefits
- Competitive base salary + performance-based bonus
- Health insurance and 401(k)
- Paid time off and holidays
- Ongoing professional development
- A clear path for growth within a scaling organization
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
1-10 employees
