Director of Marketing B2B

Xometry•Lexington, KY

77d•Hybrid

About The Position

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry's digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity. The Director of Xometry Marketing (U.S. Marketplace) drives go-to-market strategies and programs that grow revenue and deepen relationships with both buyers and suppliers. A trusted cross-functional partner, this leader works with Sales, Product, Operations, Growth, and Corporate Brand/Creative counterparts to translate corporate brand strategy into marketplace-focused initiatives, anticipate growth opportunities, and guide campaigns that are insight-driven and measurable. The role requires a leader with strong strategic vision, creative sensibility, and analytical acumen - someone who can define direction, shape compelling narratives, and apply insights to optimize performance and demonstrate business impact.

Requirements

12+ years in B2B marketing, with at least 5 years leading teams; experience in manufacturing, SaaS, or marketplace environments strongly preferred .
Proven ability to develop and execute go-to-market strategies that deepen buyer and supplier relationships and drive revenue.
Demonstrated success shaping lifecycle marketing programs that improve retention, upsell, and advocacy.
Experience creating supplier or partner engagement programs that scale participation and value.
Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling.
Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI.
Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g. Looker, GA).
Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions.
Strong people leader with experience developing managers and building high-performing teams.
Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities.
Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building.

Responsibilities

Define and execute marketing strategies that accelerate growth of the U.S. Marketplace, driving demand from buyers and engagement from suppliers.
Lead the design of lifecycle marketing strategies, from acquisition through retention, upsell, and advocacy.
Shape sales enablement strategy and oversee messaging, competitive insights, and tools that strengthen sales performance.
Guide supplier engagement programs that attract, retain, and elevate supplier participation and performance in the Marketplace.
Provide strategic direction on campaign concepts, messaging frameworks, and creative briefs to ensure distinctive, audience-centric execution.
Establish and maintain measurement frameworks to track campaign performance, brand health, and ROI; apply insights to refine strategy.
Partner cross-functionally with Sales, Product, Operations, Growth, and Corporate Marketing to align marketing strategies with business priorities.
Lead, mentor, and develop a team of managers across lifecycle, supplier, sales enablement, and event marketing.

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