Director of Marketing and Communications

Dallas Baptist University•Dallas, TX

59d

About The Position

The Director of Marketing and Communications works closely with the Senior Vice President to implement an integrated and comprehensive communication vision. The position will be responsible to manage University Marketing and Communications personnel and activities to produce a consistent brand identity and increase brand awareness.

Requirements

A cooperative attitude toward DBU's goals and environment.
The ability to organize, manage, problem-solve, focus, and work well with others.
Excellent management and leadership skills, with an ability to guide and mentor staff and contractors while delegating assignments as needed to meet critical deadlines.
Demonstrated ability to gain consensus among multiple stakeholders in a decentralized environment, as well as the ability to partner with others to guide projects to successful completion while staying within budget.
Excellent written, digital, and oral communication skills with the ability to translate organizational programs and services into engaging and accessible stories and other content for various audiences.
Expert knowledge of communications principles and techniques including knowledge of graphic and web design principles and the ability to professionally and efficiently partner with design professionals to produce high-quality deliverables within budget.
Strong attention to detail and the ability to work in a fast-paced, lean organization.
Must be a Christian who is a member of a church that holds Jesus Christ to be their Lord and Savior, and who holds solely the Old Testament and the New Testament as sacred Scriptures.
Bachelor's degree in marketing, communication, or related field and 10-15 years of experience in managing marketing and communications teams.

Nice To Haves

Experience within a higher education setting preferred.
Advanced degree preferred.

Responsibilities

Supervise University Advertising and Marketing
Supervise University Publications
Supervise University Branding and Logo Usage
Supervise University Photography
Supervise University Promotional Video Production
Supervise University Social Media
Supervise University Website
Supervise DBU Press Releases
Supervise DBU Report
Supervise all proofing on campus
Serve as primary contact with local media
Serve as primary contact with denominational media
Direct daily operations of University Communications including web, social media, visual communications, and marketing teams by communicating a clear and compelling agenda for team members
Mentor and develop University Communication team members, promoting a culture of servant leadership, high performance, diversity, continuous improvement, accountability, and kindness.
Assist in the management of crisis communications
Assist the President and VP for Administration and Enrollment in implementing an integrated and comprehensive communications plan for the University and management of the University Communication division
Provide leadership, oversight, and technical direction for University communications to ensure all communications are clear, concise, and consistent with the University brand standards.
Implement strategies and promote consistency with the DBU brand in all external communications
Evaluate advertising opportunities and work with departments to determine the best advertising strategy for their needs.
Serve as point person for college guides and directories to ensure the most current information is published
Collaborate with enrollment, retention, and advancement areas to educate them on the University brand standards and align University Communication strategy with their needs
Ensure smooth implementation and ongoing effective use of technology solutions such as a project management system, digital asset manager, customer relations management system, marketing automation system, and analytics tools by University Communications' staff and other key constituents.
Encourage and promote collaboration, visibility, and involvement of central communications team members with department leads and vice presidents
Regularly meet with departmental leads and assistant/associate vice presidents to ensure they feel respected and heard to leverage communication and marketing assets across the University
Works closely with the Marketing and Data Analyst to develop methodology and utilize tools to measure and monitor the effectiveness of University Communications' initiatives
Perform other duties as assigned by the VP for Administration and Enrollment and President.
Set yearly agenda and goals for University media plan
Establish DBU branding and marketing strategies
Oversee advertising efforts among all areas of University enrollment
Oversee design, production and proofing of all areas of University enrollment
Oversee design, production and proofing of all DBU advertising
Serve as primary liaison between University enrollment areas and Marketing
Approve use of DBU trademark items for vendors
Proofread all publications
Measure lead and lag trends for all enrollment and advancement related campaigns and comm tracks
Troubleshoot and solve any problems that may arise within the university comm flow
Work closely with the content area of University Marketing and Communications to fulfill all social, photo, vide, print, and related creative services items
Help to strategize, plan, and manage all paid reach efforts of the University
Oversee and manage marketing CRM operations in coordination with other departments
Ensure brand representation and consistency in all communications executed by the various communications and marketing coordinators
Ensure consistency and effectiveness for all marketing related strategic plans
Meet consistently with key enrollment areas and advancement to ensure timely and strategic execution of all marketing communication needs
Consistently review communication campaign performance and make recommendations for improvements
Regularly review competitor and other higher education campaigns and anticipate the need of enrollment and advancement areas
Regularly review marketing campaigns within higher education and in industries outside of higher education
Establish policies and priorities for all University photography
Supervise photography for major DBU events such as the DBU Leadership Gala, and the DBU-Oak Cliff Partnership Dinner
Work with President's Office to cover any on- or off-campus photography needs
Work with the Women's Auxiliary Board to ensure photography at each of their events
Work in coordination with the entire DBU campus on photography requests
Oversee various DBU photo shoots for the purposes of promoting the University (as needed)
Help coordinate photography of DBU Athletic events (as needed)
Oversee design, production, proofing, and printing of all University publications
Establish and enforce design standards for all University publications
Set schedule for each University project and ensure they are accomplished in a timely manner
Oversee design, production, proofing, and publishing of DBU Website
Establish and enforce design standards for entire University web presence
Set schedule for each DBU web projects and ensure they are accomplished in a timely manner
Oversee design, production, proofing, and publishing of DBU social media
Establish and enforce design standards for entire University social media presence
Enforce DBU social media policy
Oversee the promotional strategy and execution for DBU Giving Day
Oversee the promotional strategy and execution for DBU Homecoming
Oversee the promotional strategy and execution for DBU Annual Appeal
Ensure photo/video support for various Advancement events
Oversee all print and video assets for Advancement Events
Plan, maintain, and coordinate printing of DBU Report
Write articles and captions for DBU Report (as needed)
Edit, Design, and Produce the DBU Report (as needed)
Take pictures/coordinate pictures for DBU Report (as needed)
Coordinate mailing of DBU Report with Advancement Office
Coordinate the planning and outlining of future DBU Reports
Confirm that the DBU Report listing has been updated
Serve as coordinator of responses for DBU to local media
Plan, maintain, and coordinate schedule of DBU press releases
Write DBU press releases (as needed)
Send DBU press releases (as needed)
Maintain media relations contact listing
Search for coverage of DBU and other pertinent information in various news media
Read through Associated Baptist Press and Baptist Press and highlight pertinent information
Read through various other electronic news sources and blogs and highlight pertinent information
Work with Media Services to show any multi-media items during trustee meetings
Coordinate trustee group photo every May Meeting
Coordinate trustee chair portrait each year
Ensure that prints of trustee group photo and chair photo framed and hung in Sadler Hall