Director of Marketing and Communications

COMMUNITY SERVICE SOCIETY OF NEW YORK•New York, NY

24d•$110,000 - $135,000•Hybrid

About The Position

The Community Service Society of New York (CSS) has worked with and for New Yorkers since 1843 to promote economic opportunity and champion an equitable city and state. Through a strategic combination of research, direct services, and advocacy, we ensure New Yorkers have the power to create change in their lives and the life of our city and state. Our programs, policy analysis, legal advocacy, and campaigns expand access to health care, safe and affordable housing, employment, opportunities for individuals with conviction histories, debt assistance, and more, making a tangible difference in the lives of millions. CSS seeks a strategic, creative, and data-driven Director of Marketing and Communications to plan and execute marketing initiatives that elevate our brand and activate key audiences in support of our mission and agenda. The Director will lead marketing campaigns that raise awareness of CSS’s work and impact through storytelling, community engagement, public-facing events, media engagement, and digital communications. This position reports to the Vice President, Marketing and Digital Strategy and will oversee a talented team of content strategists and creators—thus playing a pivotal role in aligning marketing strategies with organizational objectives.

Requirements

Bachelor’s degree with 8+ years experience in marketing, public relations, or a related role.
Previous experience managing a team of creative professionals
Demonstrated interest in social and economic justice, human services, or public policy
Ability to evaluate and implement technology solutions to support marketing operations
Experience working with creative or technology vendors and managing budgets, workflows, and timelines
Familiarity with web and social media analytics and advertising platforms and thorough knowledge of digital communications performance measurement
Skilled in one or more areas of creative production, including photography, videography, audio visual production, or graphic design in Canva or Adobe Creative Suite
Experience pitching stories to the media and nurturing media contacts
Knowledge of Salesforce or comparable CRM systems
Occasional travel to events or media opportunities within the five boroughs of New York City

Nice To Haves

Master’s degree in marketing, business, public administration, journalism, or related field preferred.

Responsibilities

Manages the organization's brand identity, messaging, and voice to ensure consistency across all channels.
Develops communication strategies and campaigns that elevate visibility and awareness of CSS mission and impact with key audiences. Oversee budgets, work plans, content production, and performance measurement.
Champions innovation in digital storytelling to communicate impact and inspire action. Develop narratives, formats, and partnerships to reach and engage new audiences.
Working with leadership, identifies topics, speakers, and formats for regular events that elevate CSS’s profile with key audiences and advance CSS’s agenda and strategic priorities. Defines goals, scope, and themes for public events and other high-level convenings; develops key messages and audience engagement strategies.
Working with leadership, developing media engagement strategies to position CSS expertise and thought leadership with both traditional and emerging media outlets, including podcasts. As assigned, drafts press releases and coordinates media releases for new publications and events. Improves media relations contact database and tracking of media engagement outcomes.
Manages the alignment of content, messages, and calls to action across web, email, social media, digital advertising, and print production calendars. Ensure leadership is informed of important dates and public releases.
Develops channel-specific strategies to reach and engage key audiences across new and existing digital communication platforms. Regularly reviews engagement metrics and adapts strategies to analytics insights.
Plans and oversee new website features and content anchors for digital campaigns. Working with the marketing team and CSS departments, ensures smooth workflows and processes for timely, up-to-date publication of key content including reports and policy briefs, media coverage, staff updates, agency-wide event calendar, program updates, and advocacy campaigns. Determines needs for website support and development and manages vendors.
Oversees the development of brand-aligned materials and outreach strategies to support the marketing needs of CSS programs and services.
Manages department resources to coordinate a high volume of policy reports and publications, ensuring consistency and quality across products. Ensures timely production of the CSS annual report and digital impact reports.
Aligns and optimizes processes, technology, and data to achieve strategic objectives for the marketing team, CSS departments, and the agency as a whole.