Director of Marketing and Communications

Bank Street College of Education•New York, NY

65d•$95,000 - $115,000

About The Position

The Director of Marketing and Communications for Children's Programs supports internal and external communications as well as recruitment / admissions marketing work for the Bank Street School for Children, After School, Family Center, and Summer Camp.

Requirements

Bachelor's degree
5 years of experience in marketing, including management responsibilities
Experience with web design and website maintenance
Experience in sales, marketing in an educational setting
Experience with New York independent schools
Experience with WordPress, HubSpot, and Blackbaud
Knowledge of social networks, online advertising, and promotions
Self-starter with the ability to work independently
Strong creative sense
Web-based advertising and promotion
Photography, Photoshop, and video editing
Strong analytical and research abilities
Writing and editing
Time management and organization
Exceptional interpersonal and communication skills
Strong public speaking and presentation abilities
Ability to coordinate across multiple online systems and platforms with ease

Responsibilities

Oversee and support internal communications for the Dean's Office
Collaborate closely with the central Communications Team to support marketing and recruitment needs for the School for Children, Family Center, and Summer Camp
Work with the central Development teams on special events and event marketing
Work with the central IT team to utilize existing systems and develop solutions for any emerging needs that can enhance marketing and communications at the School
Manage and maintain the SFC and Family Center websites and virtual tours
Manage the parent portal in Blackbaud, including Newsfeed and Resource Board content
Manage social media for the School for Children
Coordinate with IT and manage, and implement automatic email workflows and individual variations in HubSpot and Blackbaud CRMs
Manage relationships with third-party marketing agencies, keeping projects accountable, on schedule, on brand, and on budget
Using data to inform improvements to marketing/recruitment strategy for each admissions cycle
Manage the School for Children's social media account
Manage promotional materials across print, digital, video, and event-related needs
Develop creative guidelines and maintain Bank Street style and editorial standards
Design graphics, event posters, digital newsletters, and presentation materials
Photograph programs for marketing materials
Coordinate with videographer to develop marketing videos for digital campaigns, including Teachers, Changemakers, Bank Street College, and Early Childhood
Edit communications from the Dean's Office to ensure clarity and consistency
Work with the School for Children community to design and run the Spirit Store
Develop and manage messaging for the School for Children, Family Center, After School, and Summer Camp
Capture the processes of discovery and design to ensure strategies remain authentic