Director of Loyalty Marketing

Bealls • Bradenton, FL

12d • Hybrid

About The Position

As an executive leader on the Marketing team, you will drive strategies that maximize lifetime value and engagement with our existing and lapsed guests. This role owns the strategy and execution of Bealls Inc.'s Loyalty Program, Private Label Credit Card (PLCC) marketing, and CRM initiatives, ensuring seamless integration and actionable insights across guest touchpoints. You'll lead loyalty and CRM strategies, collaborate across departments to optimize PLCC performance, and partner with IT and third-party vendors to maintain a clean, robust guest database. Your work will shape guest acquisition and retention strategies, bringing guest perspective into every part of our business, from Store Operations and Merchandising to Real Estate and Marketing.

Requirements

• Bachelor's degree preferred.
• Minimum of 7 years of marketing experience including loyalty marketing, analytics & insights, CRM, and campaign strategy.
• Experience leading people.
• Ability to balance strategic vision with hands-on execution.
• Executive presence.
• Highly organized, collaborative, and adaptable in a fast-paced retail environment.
• Strong verbal and written communication skills.
• Proficiency in Microsoft Office and familiarity with BI tools (Tableau, Power BI), SQL, retail POS systems, and other tools.
• Knowledge of basic retail forecasting acumen.

Nice To Haves

• Knowledge of customer data privacy, marketing compliance (email, SMS), and digital marketing best practices.

Responsibilities

• Develop strategies, campaign designs, forecasts, and measurement plans for guest acquisition, retention, loyalty, and PLCC guests and other segments.
• Analyze guest data from multiple sources (loyalty program, surveys, mosaics) and turn insights into actionable recommendations.
• Communicate complex data into actionable insights tailored to various audiences.
• Drive CRM strategies and grow a best-in-class Loyalty Program.
• Collaborate on multi-channel marketing campaigns and content strategies.
• Partner with IT and vendors to ensure MarTech solutions enable data connectivity for campaigns.
• Build, manage and continuously improve predictive models and guest segmentation strategies with third-party partners.
• Deliver key-level presentations that highlight key insights and decision drivers, with strong storytelling and visualization techniques.
• Be entrepreneurial, analytical, and innovative, always see the bigger picture.
• Perform ad hoc analyses and reporting to support loyalty and portfolio strategies.
• Ensure data integrity, consistency, and cleanliness across platforms.
• Execute test-and-control measurements for campaigns.
• Manage list pulls for direct mail, email, SMS, and digital campaigns.
• Integrate guest initiatives across stores, real estate, digital, and traditional media channels.
• Work cross-functionally with marketing, merchants, merchandising, store operations, and real estate teams.
• Lead and develop the marketing analytics function, including training, planning, goal setting, future hiring, and performance management.
• Partner with third-party vendors and technology providers for joint business planning.

Benefits

• We provide weekly pay and comprehensive benefits, health and wellness perks including paid time off and retirement saving plans because associate well-being is a priority.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees