Director of IT - GTM and Marketing Applications

Rubrik Job Board • Palo Alto, CA

25d

About The Position

The Director of IT - GTM and Marketing Applications is a strategic leadership role responsible for owning and driving the vision, delivery, and ongoing management of the enterprise application suite that supports the company’s Go-To-Market (GTM) and Operational functions. This role leads IT efforts across the Marketing, Sales, Channel Operations, Quoting, and Product Operations domains, focusing on seamless, scalable, and data-driven solutions that align closely with commercial objectives. You will serve as the primary IT partner to Marketing, Sales, and Product Operations leadership, shaping the “Lead-to-Cash” and “Product Lifecycle” ecosystems. A strong blend of technical expertise, business acumen, and transformational leadership is required to thrive in this fast-paced environment.

Requirements

• Bachelor’s degree in Computer Science, Information Technology, Business Administration, or related field; Master’s degree preferred.
• 10+ years of progressive leadership experience in IT applications management.
• Proven experience managing enterprise applications used by Marketing, Sales, Channel Operations, CPQ, and Product Operations teams.
• Deep knowledge of CRM, marketing automation, sales enablement, quoting/configuration tools, and product operations systems.
• Strong ability to translate business requirements into scalable technical solutions.
• Expertise in vendor management and contract negotiations.
• Excellent leadership, communication, and executive stakeholder management skills.
• Strong analytical, problem-solving, and decision-making abilities.

Nice To Haves

• Prior experience with Salesforce, NetSuite, CPQ tools, channel management software, and product lifecycle management applications.
• Knowledge of cloud platforms and modern integration technologies (APIs, middleware).
• Understanding of SOX compliance, data privacy laws and governance impacting marketing and sales data.

Responsibilities

• Strategic Leadership & Roadmapping
• Define, develop, and execute a long-term IT application strategy for Marketing, Sales, Channel Operations, Quoting, and Product Operations aligned with corporate goals.
• Collaborate with executive stakeholders (CMO, CRO, COO) to ensure IT initiatives support business growth targets and customer satisfaction.
• Manage total cost of ownership (TCO) for the application portfolio including budgeting, licensing, and vendor negotiations.
• Domain Ownership
• Marketing & Sales: Lead management of CRM platforms (e.g., Salesforce), Marketing Automation (e.g., Marketo, HubSpot), and Sales Engagement tools.
• Channel Operations: Oversee partner portals, deal registration systems, and channel incentive programs.
• Quoting & Pricing (CPQ): Develop and implement Configure Price Quote (CPQ) strategies to maintain pricing accuracy and enforce global contract management standards.
• Product Operations (ProdOps): Support product launch readiness, entitlement management, and facilitate feedback loops between engineering and field teams.
• Delivery & Governance
• Lead and mentor a team of IT Application Product Managers/Owners, Business Analysts, Developers, and Program Managers.
• Operate within an Agile delivery framework, ensuring timely and quality application development and enhancements.
• Ensure data integrity and seamless integration across the GTM technology stack.
• Establish governance processes to prioritize system enhancements based on business value, risk, and ROI.
• Vendor and Partner Management
• Manage relationships with third-party technology vendors and service providers to drive cost-effectiveness, timely delivery, and adherence to SLAs.
• Process Optimization
• Champion digitization and automation initiatives spanning quoting, sales workflows, channel operations, and product lifecycle management to enhance efficiency and scalability.
• Risk, Compliance & Performance
• Ensure compliance with relevant SOX controls, security policies, data privacy regulations (e.g., GDPR, CCPA), and other regulatory standards while maintaining system availability and performance.
• Define KPIs and regularly report application performance, project status, and business impact to senior leadership.
• Budget & Resource Planning
• Own budgeting, resource forecasting, and allocation for IT applications supporting the assigned domains.

Benefits

• The role is eligible for bonus potential, equity and benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Director