Director of Inventory Content

Fun Town RV, LP • Edinburgh, IN

53d

About The Position

The Director of Inventory Content is responsible for leading the strategy, accuracy, and presentation of all inventory content across FunTown RV’s digital and operational platforms. This role ensures that vehicle listings, product data, pricing, media assets, and vendor information are consistent, accurate, and optimized for customer engagement. The Director collaborates closely with the sales, marketing, IT, and operations teams to enhance inventory visibility, drive lead generation, and maintain high standards of data integrity across all dealership locations.

Nice To Haves

• 7+ years of experience in content management, inventory merchandising, or digital operations—preferably in the RV, automotive, or powersports industry.
• Strong understanding of dealership management systems (e.g., Motility), CRM systems, and digital feed management.
• Experience working with third-party listing sites, inventory syndication platforms, and SEO best practices.
• Excellent writing, editing, and visual content evaluation skills.
• Proficiency in Microsoft Excel, Google Workspace, and content management systems.
• Proven ability to manage projects across departments and locations.
• Bachelor’s degree in Business, Marketing, Communications, or related field preferred.

Responsibilities

• Develop and execute the company-wide strategy for managing and publishing inventory content.
• Oversee RV product listings, ensuring complete, accurate, and up-to-date information including pricing, specs, descriptions, and photos.
• Standardize inventory presentation across platforms including FunTownRV.com, third-party sites (e.g., RV Trader), and internal systems.
• Maintain brand consistency in tone, visuals, and formatting across all listings and content.
• Implement content verification processes to ensure inventory data integrity across all dealership locations.
• Work with internal teams to reconcile discrepancies in unit availability, options, pricing, and VINs.
• Monitor inventory feeds and integrations with DMS, CRM, and third-party marketing platforms.
• Oversee regular audits of online inventory and partner feeds to ensure data accuracy.
• Partner with Sales and Marketing teams to support promotions, special offers, and seasonal campaigns through optimized inventory content.
• Collaborate with Inventory Management and Purchasing to ensure timely updates of unit arrivals, transfers, and sold statuses.
• Work with IT and platform vendors to troubleshoot feed issues and optimize performance.
• Train dealership teams on inventory entry standards and content workflows.
• Ensure all units are accompanied by high-quality images, videos, and 360° tours where applicable.
• Manage the process for collecting, uploading, and updating media assets for each vehicle.
• Coordinate with dealership personnel or external vendors for photo shoots and content generation.
• Develop internal standards for staging, imaging, and presentation to improve engagement and conversion.
• Track content performance metrics such as lead generation, bounce rate, unit page views, and time-on-page.
• Continuously improve SEO, metadata, and unit page layouts to boost search visibility and web traffic.
• Build reports to monitor content effectiveness and inventory visibility across platforms.
• Recommend and implement new tools, technologies, and practices to elevate content quality and efficiency.

Benefits

• Competitive salary based on experience.
• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Christmas Savings Plan.
• Employee discount program and ongoing professional development opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 501-1,000 employees