Contract-Director of Integrated Strategy & Customer Experience

Sia • New York, NY

1d • $149 - $159 • Remote

About The Position

Sia Experience is seeking a Director of Integrated Strategy & Customer Experience Freelancer to shape how brands connect with people across their full ecosystem—and to ensure those connections drive clear, measurable impact. This role is for a strategic leader who thinks deeply about human behavior—audience mindsets, motivations, emotional drivers, and the moments that influence decision-making—and knows how to translate those insights into cohesive brand, communications, and experience strategies that are informed by both qualitative insight and performance data. You will define the strategic foundation that unifies how a brand shows up across creative, communications, content, and experience touchpoints. The goal is to ensure the ecosystem reflects what customers actually need, care about, and respond to—while clearly defining what success looks like and enabling teams to measure, learn, and optimize over time. You’ll partner closely with Creative, Growth, Analytics, and Client Leadership—working in active collaboration with analytics teams to define KPIs, interpret performance signals, and translate insight into strategic refinement—guiding multidisciplinary teams with clarity, insight, and a compelling point of view to architect experiences that feel relevant, resonant, and purposeful.

Requirements

• 7–12+ years of strategy experience within a full-service advertising agency or integrated creative consultancy, spanning integrated strategy, brand strategy, communications planning, experience strategy, or a closely related audience-centric discipline.
• Proven track record leading strategy for complex, multi-channel brand ecosystems—where storytelling, behavior, communications, experience design, and collaboration with analytics teams must work together seamlessly.
• Experience guiding multidisciplinary teams (creative, media/growth, analytics, CX, account leadership) through a unified strategic vision from insight to execution.
• History of shaping strategic foundations that scale across campaigns, platforms, and customer journeys—not one-off initiatives.
• Exceptional insight development, paired with the ability to partner with analytics teams to define success metrics and interpret performance data.
• Strong narrative thinker who distills complexity into clarity and builds frameworks teams can rally behind.
• Skilled at guiding creative and experience development through a customer psychology and journey-led lens while maintaining accountability to outcomes.
• Confident presenting to senior clients and shaping how they think about their brand’s role in people’s lives and business performance.
• Human-centered, curious, empathetic, and pattern-oriented.
• Highly collaborative and comfortable navigating multiple inputs, stakeholders, and data sources.
• Balances strategic rigor with creative intuition.
• Energized by ambiguity, vision-setting, and elevating the work of teams through insight and learning.

Responsibilities

• Shape audience-led strategies that clarify how brands build meaningful, lasting relationships with people and how those relationships translate into measurable outcomes.
• Establish a unified experience and narrative architecture that aligns brand storytelling, communications, customer journeys, and success metrics.
• Elevate creative output by grounding ideas in deep human insight and clearly articulated objectives that enable performance evaluation and learning.
• Help clients reframe challenges, identify growth opportunities, and connect strategy to outcomes across brand, engagement, and conversion.
• Contribute to the evolution of SiaX’s strategic POV by strengthening how insight, experience design, and measurement work together in an integrated offering.

What This Job Offers

• Job Type: Part-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees