Director of Growth & Strategic Referrals

Assured Quality Homecare•Norwich, CT

3d•$100,000•Onsite

About The Position

Assured Quality Homecare is building one brand, one story and one dominant position in aging-in-place services across Connecticut and Rhode Island. This role exists for one reason: To drive sustained census growth by owning referral relationships, controlling the market narrative and converting trust into revenue. This is not a junior outreach role. This is not an event coordinator. This is not a marketing generalist. This is a senior, field-driven revenue leadership role for a proven healthcare rainmaker . WHO THIS ROLE IS FOR This role is for a battle-tested healthcare sales professional who: Has a deep, active referral network (case managers, discharge planners, ALFs, physicians, SNFs) Knows how to walk into hospitals and decision-maker offices uninvited Understands how census actually grows (not how it’s talked about) Can clearly articulate value, differentiation, and urgency Has personally carried a number and hit it Thrives in accountability, autonomy, and pressure If you need structure to perform — this role is not for you. If you need permission to sell — this role is not for you. ROLE OVERVIEW The Director of Growth & Strategic Referrals owns external growth for Assured Quality Homecare. You are the tip of the spear. You will: Own census growth targets Control and deepen referral pipelines Represent ONE brand and ONE message in the market Translate relationships into signed clients and retained revenue This role is 90% field-based. Your calendar should be filled with referral partners, not internal meetings. CORE ACCOUNTABILITIES (WHAT YOU WILL BE MEASURED ON) You are directly accountable for: 1 . Census Growth Net new client admissions per month Conversion rates from referral to start of care Retention quality (right clients, not bad-fit volume) 2 . Referral Pipeline Ownership Build, expand, and defend high-value referral relationships Hospitals, SNFs, ALFs, physician practices, social workers, discharge planners Become the default call in your territory 3. Market Positioning Clearly articulate ASQ’s differentiated value: Comprehensive aging-in-place platform Clinical + non-medical integration Dementia-friendly and high-acuity expertise Eliminate confusion. One story. One promise. 4 . Strategic Territory Execution Own a defined territory and penetration strategy Identify top 25–50 referral accounts and dominate them Execute with discipline, cadence, and follow-through 5 . Revenue Intelligence Track referral activity, conversion, velocity, and outcomes Provide clear market feedback to leadership Adjust tactics based on data — not opinions WHAT YOU WILL NOT DO You will not “hand off” sales responsibility You will not hide behind marketing campaigns You will not attend events without a defined ROI You will not operate without clear targets You will not sell multiple brands or confuse the market REQUIRED EXPERIENCE (NON-NEGOTIABLE) 7+ years healthcare business development, referral sales, or census-driven growth Proven success selling: Homecare Home health Hospice Private duty nursing Senior services Demonstrated history of owning and growing a territory Existing referral relationships you can activate immediately Comfort operating independently in the field Bachelor’s degree preferred but secondary to results. REQUIRED SKILLS Closing ability — not just relationship building Executive presence — credibility with clinicians and administrators Territory strategy — you know where to spend time and where not to Direct communication — clarity without apology Data discipline — you track what matters Resilience — rejection doesn’t slow you down COMPENSATION PHILOSOPHY We pay top-tier compensation for top-tier performers. Strong base salary ($100k+) Aggressive performance incentives tied to: Census growth Quality of referrals Retention outcomes Long-term upside for leaders who scale the function If you produce, you will be paid. FINAL WORD This role is for someone who wants the weight. If you are looking for: A title without pressure A safe role without accountability A job instead of a mission This will not be a fit. If you are looking to own a market, build something meaningful, and be rewarded accordingly — we want to talk.

Requirements

7+ years healthcare business development, referral sales, or census-driven growth
Proven success selling: Homecare Home health Hospice Private duty nursing Senior services
Demonstrated history of owning and growing a territory
Existing referral relationships you can activate immediately
Comfort operating independently in the field
Closing ability — not just relationship building
Executive presence — credibility with clinicians and administrators
Territory strategy — you know where to spend time and where not to
Direct communication — clarity without apology
Data discipline — you track what matters
Resilience — rejection doesn’t slow you down