Director of Growth Marketing
About The Position
We are seeking a dynamic and innovative Director of Growth Marketing with a proven track record in B2B demand generation and growth marketing, particularly in scaling companies from $10MM to $50MM+ in revenue. As the leader of the demand generation function, you will own the vision for lead generation, nurturing strategies, and pipeline acceleration across various marketing channels, while leveraging AI technologies to drive growth at scale. Reporting directly to the Senior Vice President of Marketing, you’ll be responsible for delivering scalable, integrated marketing programs that drive measurable business results. You will design, manage, and optimize multi-channel marketing campaigns, including SEM, email marketing, retargeting, social advertising, and partner co-marketing. Your expertise in strategic planning, data analysis, and leadership will enable the ability to execute campaigns that deliver qualified leads, increase brand awareness, and maximize ROI.
Requirements
- Experience: 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role.
- Selling to CFOs: Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions.
- Revenue Scaling: Proven experience in scaling a company from $10MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs.
- Expert in ABM: Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.
- AI in Marketing: Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team.
- Data-Driven Decision Making: A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.
- Tech-savvy: Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.
- Collaboration & Communication: Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams.
- Bachelor's degree in marketing, business, or related field; MBA preferred.
Responsibilities
- Demand Generation Strategy: Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.
- Growth Marketing & Experimentation: Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.
- Scaling Revenue: Implement marketing strategies that support scaling the company from $10MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.
- Selling to the Office of the CFO: Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.
- AI-Driven Marketing: Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.
- Funnel Optimization: Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.
- Cross-Functional Leadership: Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.
- Innovative Campaigns: Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.
- Budget Management: Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.
Benefits
- Competitive salary and stock options
- 401K with an employer match
- Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
- Monthly Wellness stipend
- Generous maternity and paternity leave
- The opportunity to work remotely, including a stipend for your home workstation setup
- Virtual team-building events & awesome swag
- People-focused culture
- Generous vacation time, family and travel-friendly environment
- Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
- Vic.ai also offers in-person retreats to employees. We love connecting in person as a remote-first company.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Number of Employees
51-100 employees
