Director of Growth Marketing

Goody

36d•Remote

About The Position

At Goody, digital marketing is at the core of our business. It’s how we’ve gotten more than 20,000 companies to adopt our innovative platform for their business gifting. As Director of Growth Marketing, you will own and optimize some of our most important acquisition channels, manage a significant paid media budget, and lead bold experiments to unlock new growth opportunities. It’s the perfect opportunity for a seasoned digital marketer who wants a hands-on role optimizing proven channels and testing out new ones. Reporting to the VP of Growth, you will craft and execute high-level digital marketing strategies that encompass SEM, paid social, ABM, and beyond. This role is unique – and uniquely impactful. Goody is a B2B SaaS company, yet our go-to-market and product have many similarities with consumer eCommerce. Our customer base is diverse, and the marketing outcomes you’ll drive can range from self-serve usage to multimillion-dollar sales opportunities. The ideal candidate is a “Renaissance marketer,” at home with both data-driven decision making and bold creative that speaks to users. Although this is an individual contributor role, you’ll partner closely with stakeholders from Marketing, Revenue, Product, and Finance, with additional leverage from our paid media and design agencies.

Requirements

5+ years of digital marketing experience with a strong focus on SEM and paid media.
Proven ability to manage and optimize a paid media budget of at least $1 million annually.
Excellent copywriting skills and creative instincts.
Strong background in B2B marketing, including understanding the B2B customer lifecycle and collaboration with sales teams.
Demonstrated success in running impactful campaigns on both paid search and paid social platforms.
Analytical mindset with a commitment to data-driven decision making.
Knowledge of web and product analytics tools (e.g. Google Analytics) and marketing automation and CRM platforms (e.g. HubSpot, Salesforce)
Passionate about pixel-perfect, on-brand design – and comfortable working with third-party design and video creatives to get there

Nice To Haves

Interest and experience in SEO and GEO.

Responsibilities

Develop and lead comprehensive digital marketing strategies that drive business growth and optimize the customer journey.
Manage our SEM channel and budget, ensuring continuous improvement in efficiency and ROI.
Rigorously measure results and
Strategically test and scale new paid media channels, such as video, paid social, and ABM, to identify profitable avenues for growth.
Oversee the collaboration with our paid media agency, ensuring alignment with our strategic goals and continued improvement in outcomes.
Drive full-funnel marketing approaches, integrating remarketing and display campaigns to maximize impact.
Champion conversion rate optimization and data-driven decision-making to enhance performance.

Benefits

100% remote work
Group medical, dental, and vision coverage insurance (with opt-out benefits)
401k
Stock options
Open PTO, with a company-wide summer break designed to counterbalance the demands of the year-end holiday season.
Paid parental leave benefits
Annual company offsite – past locations include Cabo, San Diego, and Banff
$100/month reimbursement for wellness
$500 annual education stipend
Lots of Goodys!