Director of Growth Marketing

Fellowapp

53d

About The Position

At Fellow, our mission is to transform how people meet and make meetings productive for everyone. As we continue to scale, we're hiring a Director of Growth Marketing to own demand generation and performance marketing with a clear mandate: revenue impact, velocity, and efficiency . Reporting to the CEO, this role is responsible for building and scaling a modern demand engine across paid acquisition, SEO, LLM-driven discovery, UGC, and experimentation. As AI continues to reshape how B2B buyers discover and evaluate software, this leader will ensure Fellow stays ahead of those shifts and translates them into predictable pipeline growth.

Requirements

Have ten plus years of experience in B2B growth, demand gen, or performance marketing
Have owned pipeline and revenue targets , not just lead volume
Have deep, hands-on expertise in paid acquisition and experimentation
Actively use AI-powered tools and workflows (n8n / zapier / cursor / claude code / etc) in your day-to-day marketing execution
Highly analytical and comfortable making decisions based on performance data. Bonus points if you're familiar with SQL and have strong spreadsheet skills.
Thrive in fast-moving environments and are comfortable operating with autonomy
Proactively identify opportunities and move them forward end-to-end, with a builder's mindset.

Responsibilities

Own pipeline creation and revenue contribution from demand generation
Manage top-of-funnel performance , from awareness →visit → activation → trial/meetins booked
Orchestrate multi-channel demand programs across: Google Search & Display Meta LinkedIn Reddit, TikTok, X (as testing and scaling channels)
Design and execute signal-based, intent-driven campaigns that convert to trials and demos
Leverage UGC, influencer, and creator-led content as measurable performance channels
Partner tightly with Sales and Product Marketing on funnel design, attribution, forecasting, and messaging
Build demand capture strategies for AI search surfaces, LLM answers, and citations
Apply AI directly to creative testing, audience research, campaign optimization, and forecasting
Analyze and report on performance, identify growth levers, and optimize for CAC and efficiency
Design and run experiments to test new audiences, creative formats, channels, and offers
Scale processes, tooling, and team as the growth engine matures