Director of Growth Marketing

ThirdLove•San Francisco, CA

12d•$160 - $200

About The Position

ThirdLove is seeking an exceptional, results-driven Director of Growth Marketing to own and execute our customer acquisition and growth strategy. This is a critical leadership role responsible for scaling our brand efficiently by converting high-value prospects into loyal customers. You will serve as the architect of our performance marketing ecosystem, driving significant revenue growth and maximizing ROI across all paid channels.

Requirements

12+ years of progressive, hands-on experience in performance-focused paid marketing roles, with full end-to-end ownership of large-scale budgets and multi-channel strategies, ideally within a D2C/eCommerce environment.
Proven mastery of the core acquisition platforms, evidenced by an expert-level command of Meta Ads Manager and Google Ads (Search, Shopping, Performance Max). CTV platform management is a plus.
Deep understanding of the modern AdTech ecosystem, including the levers of automation, machine learning, and audience targeting that drive efficiency and personalization at scale.
Proficient in communicating complex strategies, data insights, and results clearly and articulately to the Executive team and other stakeholders.
Possess a proven ability to influence cross-functionally, championing process improvements and taking full responsibility for actions and outcomes. You are self-directed, proactive, and generate activity under your own initiative.
A demonstrated understanding of how to leverage creative testing and diversification as a critical performance lever, moving beyond just bidding and targeting strategies.

Responsibilities

Strategic Vision: Architect the annual and quarterly paid media strategy, owning the end-to-end planning, forecasting, and budgeting to deliver on company revenue and profitability goals. You will be the primary steward of our Customer Acquisition Cost (CAC), Conversion Rate (CPA), and overall ROI.
Channel Innovation & Expansion: Lead the identification, testing, and scaling of best-in-class digital strategies across a diverse media mix, including Paid Social (Expert-level Meta/TikTok), Youtube, Pinterest, SEM/Shopping and SEO, Mobile Marketing, CTV and emerging platforms.
Performance & Optimization Mastery: Implement a rigorous, data-driven learning agenda, overseeing daily/weekly optimizations, testing, and automation levers to drive continuous improvement, increase personalization, and maximize spend efficiency.
Measurement: Champion sophisticated measurement approaches, including Multi-Touch Attribution (MTA), Incrementality Testing, and Media Mix Modeling (MMM), to accurately gauge channel value and inform investment decisions. Manage tool and vendor relationship with partnership across ecommerce, CRM and finance teams.
Creative as a Performance Engine: Partner closely with the Creative team to establish a high-velocity creative testing pipeline, leveraging creative diversification as a primary lever for performance gains. Develop a process and pipeline with AI tools for creative assets.
Team & Agency Leadership: Drive performance with external agencies while building a roadmap to strategically bring key competencies (e.g., specific channel expertise, creative optimization) in-house to enhance ownership and speed.
Cross-Functional Executive Collaboration: Serve as a key leader within the organization, collaborating with the eCommerce, CRM, Creative, Merchandising and Brand teams to ensure paid efforts are fully integrated into the broader customer journey and brand narrative.