Director of Growth Marketing

NFM Lending-posted 3 days ago

$100,000 - $115,000/Yr

Full-time • Director

Glen Burnie, MD

251-500 employees

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The Director of Growth Marketing leads the strategy and execution of data-driven marketing initiatives designed to accelerate organizational growth across the mortgage lifecycle. This role focuses on consumer acquisition, sales recruiting pipelines, and the optimization of digital and automated marketing channels. It requires a strategic yet hands-on leader who can translate insights into scalable campaigns, strengthen brand presence, support market expansion, and partner cross-functionally to advance business goals within a regulated financial services environment.

Develop and execute growth marketing strategies to drive consumer acquisition and support sales recruitment.
Lead digital performance marketing across paid search, social, display, SEO, email, and emerging AI-driven channels.
Optimize campaigns for conversion, scalability, cost efficiency, compliance, and ROI.
Use analytics and market research to identify growth opportunities and strengthen recruiting funnels.
Manage CRM-based, multi-channel campaigns (email, content, digital, social) to increase engagement and retention.
Conduct A/B testing and performance analysis to refine strategies, improve targeting, and enhance user experience.
Ensure all marketing activities comply with mortgage industry regulations and company policies.
Monitor industry trends, competitive positioning, and regulatory changes to keep marketing strategies modern and compliant.
Partner with Sales, Product, Analytics, and Technology teams to align marketing programs with organizational priorities.
Collaborate with the Marketing leadership team to drive creativity, accountability, and continuous improvement.
Oversee channel performance dashboards, reporting processes, and attribution models to support executive decision-making.
Guide content strategies that support borrower education, lead nurturing, and sales enablement.
Identify and implement new marketing technologies, automation tools, and AI solutions to streamline operations.
Manage vendor relationships, budgets, and timelines for all assigned marketing initiatives.
May supervise 1-10 employees, ensuring reliable attendance and punctuality
Perform additional duties as needed, with occasional overtime and travel.

Bachelor’s degree in Marketing, Communications, Business, or related field; equivalent experience considered.
7 years of progressive marketing experience, including leadership in growth, digital, or performance marketing within a fast-paced environment.
Strong background in digital performance marketing across paid, organic, and AI-driven channels (chatbots, GPT workflows, SMS, voice agents, etc.).
Proficiency with CMS platforms, CRM systems, and marketing automation tools.
Advanced analytical skills with experience in marketing analytics, attribution models, and reporting tools (e.g., Google Analytics, PowerBI).
Strong project management skills with the ability to lead cross-functional initiatives and meet deadlines in a fast-paced environment.
Excellent communication, leadership, and stakeholder-management abilities.

Experience managing marketing campaigns that support sales recruitment or talent acquisition (preferred).
Familiarity with compliance requirements in mortgage or regulated financial services marketing (preferred).

Qualifying employees are eligible to participate in our Total Rewards program.

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