Director of Growth Marketing

Blavity•Los Angeles, CA

4d•$120,000 - $140,000•Remote

About The Position

Blavity Inc. is looking for a Director of Growth Marketing to own newsletter & lifecycle growth. This position is responsible for overseeing the strategy, systems, execution and performance of how users are acquired, nurtured, and converted through email and lifecycle channels across Blavity’s brands, products, and platforms. The Director will design growth funnels and lifecycle journeys, oversee Iterable and list operations, and ensure email and lifecycle programs are executed consistently, effectively, and in alignment with brand and audience strategy. The ideal candidate is a creative thinker and deeply fluent in segmentation, journey design, testing, and performance analysis, with the ability to guide operators while stepping into execution for launches, experiments, and high-impact growth initiatives. This role will manage an Email & Digital Marketing Specialist. This role will report directly to the Office of the CEO .

Requirements

6-8+ years of experience in CRM
Proven ability to partner cross-functionally in fast-paced, multi-brand or high-growth environments
Demonstrated success driving measurable audience or list growth
Strong working experience with Iterable
Independent, entrepreneurial self-starter who is comfortable taking on a high level of responsibility
Experimental and forward-thinking mindset, with a strong interest in testing new growth ideas, channels, and formats
Strong comfort with ambiguity and a bias toward action in unstructured environments
A healthy appreciation of GIFs and Black culture

Nice To Haves

MBA or M.A. in Hospitality
2+ yrs managing people/teams

Responsibilities

Newsletter Strategy (Iterable Ownership)
Own Blavity’s Iterable instance and email/lifecycle operating model
Define and maintain segmentation, list governance, deliverability, and journey best practices
Own the global email and newsletter calendar across brands
Define newsletter tone, POV, cadence, and segmentation strategy
Modernize newsletters to feel personal, culturally resonant, and trust-building
Review and guide campaign logic and setup; step in hands-on for launches, complex builds, experiments, and time-sensitive growth initiatives
Operationalize acquisition, onboarding, and retention flows that support broader brand and content strategy
Acquisition, Testing & Optimization
Design and lead growth experiments across email and lifecycle programs
Test acquisition levers such as referrals, quizzes, paid newsletters, and sharing loops
Define testing strategy across subject lines, content mix, cadence, and format
Translate performance insights into clear, actionable growth decisions
Measurement, Insights & Leadership
Track and report on subscriber growth, engagement, and retention
Translate insights into recommendations for leadership and align execution priorities with company goals
Own intake, prioritization, and roadmap for email and lifecycle growth initiatives
Set direction and guardrails for operators executing lifecycle work
Mentor and support email and growth team members