Director of Growth Marketing

Vic.ai•New York, NY

4d•Remote

About The Position

Join Us At Vic and Build the Future of Finance with AI Director of Growth Marketing Who we are: Vic.ai is on a mission to transform one of the most outdated and time-consuming workflows in finance: invoice processing. For more than eight years, we’ve been using AI to eliminate manual work, accelerate operations, and help finance teams move at the speed of modern business—while delivering clear, measurable ROI. We’re not making small tweaks—we’re driving a fundamental shift in how accounting teams operate. To date, we’ve processed over half a billion invoices with up to 99% accuracy, helping more than 10,000 customers save nearly $188 million, reclaim over 6 million hours of time, and dramatically improve the efficiency and scalability of their finance operations. That’s not just better software—that’s real business impact. We’re a Series C company backed by some of the best investors in tech—Costanoa Ventures, Cowboy Ventures, Notable Capital, and ICONIQ Capital—and we’re just getting started. Why Work at Vic.ai ? Because this is where you get to build real AI that drives real outcomes. At Vic.ai , you’ll work alongside ambitious, curious, and kind people who care deeply about impact. We move fast, we challenge assumptions, and we take ownership of what we build. You’ll have the opportunity to shape the future of finance, push the boundaries of applied AI, and see your work translate directly into millions of dollars in savings and millions of hours returned to customers. If you’re excited about building category-defining technology, taking on meaningful challenges, and being part of a team that’s redefining how work gets done—we’d love to meet you. Role: Director of Growth Marketing We are seeking a dynamic and innovative Director of Growth Marketing with a proven track record in B2B demand generation and growth marketing, particularly in scaling companies from $15MM to $50MM+ in revenue. As the leader of the demand generation function, you will own the vision for lead generation, nurturing strategies, and pipeline acceleration across various marketing channels, while leveraging AI technologies to drive growth at scale. Reporting directly to the Senior Vice President of Marketing, you’ll be responsible for delivering scalable, integrated marketing programs that drive measurable business results. You will design, manage, and optimize multi-channel marketing campaigns, including SEM, email marketing, retargeting, social advertising, and partner co-marketing. Your expertise in strategic planning, data analysis, and leadership will enable the ability to execute campaigns that deliver qualified leads, increase brand awareness, and maximize ROI.

Requirements

Experience : 7+ years in B2B SaaS marketing, with a strong focus on demand generation, growth marketing, and experimentation., with at least 2 years in a leadership role.
Selling to CFOs : Deep experience in marketing and selling to the Office of the CFO, with an understanding of their unique challenges and how to effectively position solutions.
Revenue Scaling : Proven experience in scaling a company from $15MM to $50MM+ in revenue through strategic marketing efforts and high-performing demand-generation programs.
Expert in ABM : Demonstrated success in running Account-Based Marketing (ABM) strategies for enterprise or mid-market companies.
AI in Marketing : Strong understanding of how AI can be leveraged to optimize marketing performance and scale efforts within the constructs of a lean, efficient team.
Data-Driven Decision Making : A keen analytical mindset, using data to inform decisions, drive experimentation, and continually improve results.
Tech-savvy: Expertise in marketing automation, CRM systems (e.g., HubSpot, Salesforce, 6 Sense), and analytics platforms.
Collaboration & Communication : Excellent leadership, collaboration, and communication skills to effectively align cross-functional teams.
Bachelor's degree in marketing, business, or related field; MBA preferred.

Responsibilities

Demand Generation Strategy : Own and drive the overall demand generation strategy, including lead generation, ABM, online campaigns, and partnerships, ensuring a steady flow of qualified leads that align with our revenue goals.
Growth Marketing & Experimentation : Develop and execute growth marketing initiatives with a focus on experimentation, using data-driven tactics to optimize performance and scale results.
Scaling Revenue : Implement marketing strategies that support scaling the company from $15MM to $50MM+ in revenue, with a focus on customer acquisition, pipeline acceleration, and ROI optimization.
Selling to the Office of the CFO : Build and execute campaigns that directly address the needs and pain points of the CFO and finance leaders, positioning our AI platform as the go-to solution for automating financial processes.
AI-Driven Marketing : Leverage AI technologies to scale marketing efforts, optimize performance across channels, and create efficiencies in lead generation and conversion.
Funnel Optimization : Collaborate closely with Sales, Product, and Customer Success to optimize the customer journey, increasing conversion rates at every stage of the funnel.
Cross-Functional Leadership : Align marketing initiatives with overall company objectives and partner with key internal stakeholders to ensure consistency and execution excellence.
Innovative Campaigns : Lead the creation of differentiated campaigns that position us as thought leaders in AI-driven back-office solutions for CFOs and finance teams.
Budget Management : Oversee the demand generation budget, ensuring high ROI and strategic allocation of resources.

Benefits

Competitive salary and stock options
401K with an employer match
Health/vision/dental (including 2 health insurance coverage options that are 100% free for the employee AND family)
Monthly Wellness stipend
Generous maternity and paternity leave
The opportunity to work remotely, including a stipend for your home workstation setup
Virtual team-building events & awesome swag
People-focused culture
Generous vacation time, family and travel-friendly environment
Work alongside an enthusiastic, collegial, and driven team in a highly meritocratic environment
Vic.ai also offers in-person retreats to employees.