Director of Go To Market, Health - Copilot | Microsoft AI

Microsoft•Redmond, WA

19h

About The Position

Healthcare is at an inflection point, and AI, particularly Microsoft AI's Copilot, is poised to revolutionize health understanding, clinical practice, and care delivery. This role, Director of Go To Market, Health — Copilot | Microsoft AI, is a downstream GTM leadership position focused on execution, orchestration, and growth within the complex and regulated healthcare domain. The director will own the downstream adoption of health experiences, ensuring responsible activation, clear communication to patients, partners, and clinicians, and building trust for sustained use. The role involves deep partnership with the Health Product & Engineering Team Leadership and the Health Product Inbound Marketing Manager to translate strategy into execution, designing motions for market experience and belief. Microsoft AI offers the scale, scientific depth, and commitment to build responsibly in healthcare, operating globally with technical excellence, clinical credibility, and a principled approach to trust, privacy, and responsible AI. Copilot is central to Microsoft’s AI strategy, with healthcare being a critical frontier. This position offers a unique opportunity to shape AI's impact on health, working with world-class experts to affect billions globally. It is crucial for ensuring products reach those who need them, turning ambition into adoption and innovation into trusted outcomes, all while upholding Microsoft's values of respect, integrity, and accountability in an inclusive work environment.

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in healthcare OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in healthcare OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)

Nice To Haves

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in healthcare OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in healthcare OR equivalent experience.
6+ years people management experience or indirect people management experience (or virtual teams)
10+ years of go‑to‑market or product marketing, with demonstrated ownership of end‑to‑end GTM strategy and execution, including the design of scalable, repeatable systems and playbooks that drive durable adoption beyond initial launches, for complex products or platforms at enterprise or global scale.
Experience navigating the U.S. healthcare ecosystem, including providers, payers, regulators, and care delivery models, and translating this complexity into credible, executable go‑to‑market strategies.
Experience operating at Director scope, setting strategy and direction across multiple teams, regions, or motions, and driving outcomes through influence, systems, and leaders rather than direct execution—including decisions on when to accelerate growth and when to slow to protect trust.
Experience positioning products in fast‑moving markets and translating insight into clear strategic choices, execution priorities, and downstream activation.
Experience partnering effectively with Product, Engineering, Sales, Finance, and Operations at senior levels to align priorities, manage trade‑offs, and deliver results.
Experience influencing senior leadership through clear narratives, structured thinking, and data‑driven recommendations, with accountability for outcomes.

Responsibilities

Define the global Health GTM strategy, with clear segmentation across audiences such as consumers, partners, clinicians, and health organizations.
Identify the highest‑impact adoption pathways — grounded in real clinical, emotional, and operational needs.
Translate complex healthcare dynamics (regulation, workflow constraints, trust barriers) into pragmatic GTM plans.
Architect the end‑to‑end activation strategy for Health — from awareness to onboarding to repeat, habitual use, deeply understanding and optimizing every off- to on-platform flow.
Design and optimize distribution, channel, and ecosystem motions that enable adoption at scale while respecting healthcare realities.
Build repeatable, data‑driven GTM playbooks that help teams win trust, drive usage, and expand impact over time.
Lead the downstream execution of Health launches — ensuring they are sequenced, resourced, and activated with precision.
Help define success metrics across adoption, usage, and retention — and ensure teams are aligned on best practices.
Develop enablement that reflects healthcare sensitivity: clear guardrails, credible proof points, and honest articulation of value and limits.
Create feedback loops from field and market back into PMM and Product to continuously refine GTM strategy.
Partner with PMM and Product/Engineering to shape packaging and adoption constructs that feel appropriate, transparent, and “worth it” in health contexts as we develop future-proof subscription models.
Provide downstream input to ensure the path from interest to value is intuitive and scalable.
Champion Humanistic AI principles across all GTM motions — ensuring privacy, safety, and trust are upheld and reinforced at every touchpoint.
Ensure activation strategies meet the expectations of healthcare audiences, regulators, and institutions.
Help Microsoft AI earn the right to participate in health journeys where stakes are deeply human.
Serve as the connective tissue between PMM, Product, Engineering, Research, Sales, Field, and Marketing.
Influence senior leaders with clarity and conviction — ensuring Health remains a strategic priority with the GTM muscle to match its ambition.
Raise the bar for execution, accountability, and operational excellence across the Health GTM ecosystem.
Embody our Culture and Values

Benefits

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

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