Director of Go To Market, Health - Copilot | Microsoft AI

Microsoft•Redmond, WA

17h

About The Position

Healthcare is at an inflection point, with AI poised to fundamentally change health understanding, clinical practice, and care delivery, provided it's built with deep domain knowledge, clinical credibility, and respect for human trust. Microsoft AI is developing Copilot as a new interface, with health as a critical frontier. This Director of Go To Market, Health role focuses on defining how Microsoft AI's health experiences achieve real, sustained adoption globally. It is a downstream GTM leadership position centered on execution, orchestration, and growth within a complex, regulated domain. The role involves owning the downstream adoption of health experiences, ensuring responsible activation, clear communication to patients, partners, and clinicians, and building trust for repeated use. The Director will collaborate closely with Health Product & Engineering Team Leadership and the Health Product Inbound Marketing Manager to translate strategy into execution, making the defined narrative a market reality. This position is for a builder and orchestrator who can unify a fragmented GTM ecosystem, enabling Microsoft AI to operate in health with clarity, care, and impact. Microsoft AI offers the scale, scientific depth, and long-term commitment necessary for responsible healthcare development, combining technical excellence, clinical credibility, and a principled approach to trust, privacy, and responsible AI. Copilot is central to Microsoft’s AI strategy, and healthcare is a key area, offering a unique opportunity to shape AI's role in people's health lives, working with world-class experts to impact billions globally. This role is crucial for ensuring products reach those who need them, translating ambition into adoption and innovation into trusted outcomes through execution. Microsoft provides the platform scale for health innovation, alongside a deep institutional commitment to trust, privacy, responsible AI, and the resources to build healthcare solutions correctly. The team contributes to Microsoft’s mission to empower every person and organization, fostering a culture of inclusion, growth, innovation, respect, integrity, and accountability.

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in healthcare OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in healthcare OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)

Nice To Haves

Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in healthcare OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in healthcare OR equivalent experience.
6+ years people management experience or indirect people management experience (or virtual teams)
10+ years of go‑to‑market or product marketing, with demonstrated ownership of end‑to‑end GTM strategy and execution, including the design of scalable, repeatable systems and playbooks that drive durable adoption beyond initial launches, for complex products or platforms at enterprise or global scale.
Experience navigating the U.S. healthcare ecosystem, including providers, payers, regulators, and care delivery models, and translating this complexity into credible, executable go‑to‑market strategies.
Experience operating at Director scope, setting strategy and direction across multiple teams, regions, or motions, and driving outcomes through influence, systems, and leaders rather than direct execution—including decisions on when to accelerate growth and when to slow to protect trust.
Experience positioning products in fast‑moving markets and translating insight into clear strategic choices, execution priorities, and downstream activation.
Experience partnering effectively with Product, Engineering, Sales, Finance, and Operations at senior levels to align priorities, manage trade‑offs, and deliver results.
Experience influencing senior leadership through clear narratives, structured thinking, and data‑driven recommendations, with accountability for outcomes.

Responsibilities

Define the global Health GTM strategy, with clear segmentation across audiences such as consumers, partners, clinicians, and health organizations.
Identify the highest‑impact adoption pathways — grounded in real clinical, emotional, and operational needs.
Translate complex healthcare dynamics (regulation, workflow constraints, trust barriers) into pragmatic GTM plans.
Architect the end‑to‑end activation strategy for Health — from awareness to onboarding to repeat, habitual use, deeply understanding and optimizing every off- to on-platform flow.
Design and optimize distribution, channel, and ecosystem motions that enable adoption at scale while respecting healthcare realities.
Build repeatable, data‑driven GTM playbooks that help teams win trust, drive usage, and expand impact over time.
Lead the downstream execution of Health launches — ensuring they are sequenced, resourced, and activated with precision.
Help define success metrics across adoption, usage, and retention — and ensure teams are aligned on best practices.
Develop enablement that reflects healthcare sensitivity: clear guardrails, credible proof points, and honest articulation of value and limits.
Create feedback loops from field and market back into PMM and Product to continuously refine GTM strategy.
Partner with PMM and Product/Engineering to shape packaging and adoption constructs that feel appropriate, transparent, and “worth it” in health contexts as we develop future-proof subscription models.
Provide downstream input to ensure the path from interest to value is intuitive and scalable.
Champion Humanistic AI principles across all GTM motions — ensuring privacy, safety, and trust are upheld and reinforced at every touchpoint.
Ensure activation strategies meet the expectations of healthcare audiences, regulators, and institutions.
Help Microsoft AI earn the right to participate in health journeys where stakes are deeply human.
Serve as the connective tissue between PMM, Product, Engineering, Research, Sales, Field, and Marketing.
Influence senior leaders with clarity and conviction — ensuring Health remains a strategic priority with the GTM muscle to match its ambition.
Raise the bar for execution, accountability, and operational excellence across the Health GTM ecosystem.
Embody our Culture and Values

Benefits

Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay

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