Go To Market Director

Merlin Entertainments - Corporate • Orlando, FL

12h

About The Position

The Go-To-Market Director (Central) serves as the commercial engine and strategic architect for Merlin’s Central North America market. This role carries full accountability for driving revenue growth, market share expansion, and sustained visitation performance across a diverse and high-profile portfolio of attractions.
Acting as the orchestrator of integrated commercial strategy, the Director unifies all growth levers—performance marketing, brand storytelling, pricing, partnerships, digital commerce, and distribution—into a cohesive, insight-led approach that delivers measurable impact.
This is not simply a leadership role; it is a market-shaping position. The successful candidate will be expected to outperform the market, elevate brand presence, and unlock new opportunities across family and leisure segments—ensuring Merlin not only competes, but leads.

Requirements

• Proven leadership experience in go-to-market, commercial strategy, or growth roles within consumer-facing industries (e.g., entertainment, travel, retail).
• Demonstrated success delivering revenue growth and market share gains through integrated, multi-channel strategies.
• Deep expertise across brand marketing, performance marketing, pricing, distribution, and customer acquisition.
• Experience leading cross-functional teams within complex, multi-site environments.
• Strong understanding of regional market dynamics and global visitor trends.
• Sharp commercial acumen with a relentless focus on growth and results
• Ability to translate strategy into measurable, high-impact outcomes
• Inspirational leader who builds alignment and momentum across diverse, global teams
• Strong stakeholder management and influencing skills at senior levels
• Thrives in a fast-paced, dynamic environment, balancing global consistency with local nuance
• Combines data-driven decision making with creative thinking and innovation

Responsibilities

• Define and lead a bold, market-leading go-to-market strategy across a multi-site Midwest/Central portfolio, delivering significant revenue and EBITDA growth.
• Champion commercial excellence by aligning regional strategies with global priorities and brand ambition.
• Serve as the senior voice for market growth, shaping competitive positioning and unlocking new demand channels including OTAs, trade, MICE, and education sectors.
• Lead end-to-end GTM planning, seamlessly integrating pricing, promotions, media, creative, partnerships, and digital commerce.
• Deliver campaigns that balance brand impact with commercial performance, ensuring clear ROI and measurable outcomes.
• Embed a customer-first, data-driven approach to all GTM initiatives.
• Partner with Revenue Management and Digital teams to maximize pricing strategy, conversion, and channel performance.
• Drive the successful launch of new attractions, seasonal activations, and lifecycle marketing programs.
• Identify and implement innovative commercial strategies that accelerate growth and deepen guest engagement.
• Build and lead a high-performing, commercially focused team, fostering a culture of creativity, accountability, and results.
• Act as a connector across the business, ensuring seamless collaboration between marketing, operations, finance, digital, and brand teams.
• Leverage consumer insights, market trends, and competitive intelligence to shape winning strategies.
• Champion the voice of the guest, ensuring experiences and campaigns resonate with both local and international audiences.
• Continuously adapt strategies to reflect evolving visitor behaviors and market dynamics.

Benefits

• Competitive Salary
• Generous PTO
• Affordable Health Plans
• Global Access Pass: free entry to all Merlin attractions worldwide! Your golden ticket extends to family and friends, unlocking a world of wonder.
• Secure Your Future: Safeguard your legacy with company-paid life insurance
• Continued Growth: Expect continuous growth in an exciting, global organization that values your journey

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed