Go-to-Market Coordinator

Andis Company • Mount Pleasant, WI

15h

About The Position

Join Our Team as a Go-To-Market (GTM) Coordinator at Andis!

Are you highly organized, detail-driven, and energized by bringing great products to market? Do you enjoy working cross‑functionally and keeping complex projects on track? Andis Company has an exciting opportunity for a Go‑To‑Market (GTM) Coordinator to support the planning, coordination, and execution of product launches and marketing initiatives across our Barber & Beauty, At‑Home, and Animal segments.

Why Andis Company?

Andis is a fourth‑generation, family‑led business and a market leader of premium hair cutting tools and blades. We are passionate about innovation, excellence, and delivering high‑quality products that professionals and consumers trust worldwide. Our culture is rooted in teamwork, creativity, and continuous improvement—and we’re looking for collaborative, driven individuals to help us bring great ideas to life in the marketplace.

What You’ll Do

Go‑To‑Market Planning & Coordination

Coordinate go-to-market plans and execution for product launches and key marketing programs.
Serve as the cross-functional hub—aligning Marketing, Product, Sales, Creative, and others through meetings, working sessions, and clear next steps.
Maintain launch trackers, timelines, and working docs to drive visibility and readiness.

Launch Enablement & Readiness

Coordinate cross-functional launch activities—owners, deliverables, and timing—to keep teams aligned.
Partner with Creative/Content to deliver launch assets and ensure information is accurate, consistent, and shared with stakeholders.
Proactively gather missing inputs needed for launches, content creation, and sales enablement.

Product & Content Support

Maintain product data and new item setup in internal systems/CMS, keeping files and shared assets organized and accessible.
Support copywriting and content updates; build working knowledge of products, segments, and personas.
Document customer journey touchpoints, messaging needs, and channel considerations.

Advertising, Digital & Social Support

Maintain the print advertising calendar and coordinate related deliverables and deadlines.
Support digital content execution with Digital/Brand teams, including asset organization and tracking.
Monitor/respond to social comments and messages in Sprout Social; escalate as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, or related field.
• Strong project management and organizational skills; manage multiple priorities in a fast-paced environment.
• Excellent communication and cross-functional collaboration skills.
• Adaptable, proactive, and quick to learn new tools and processes.
• Proficient in Microsoft Office; Adobe Acrobat required (Illustrator/InDesign/Photoshop a plus).
• Able to travel for events and photo/video shoots as needed.

Nice To Haves

• Illustrator/InDesign/Photoshop a plus

Responsibilities

• Coordinate go-to-market plans and execution for product launches and key marketing programs.
• Serve as the cross-functional hub—aligning Marketing, Product, Sales, Creative, and others through meetings, working sessions, and clear next steps.
• Maintain launch trackers, timelines, and working docs to drive visibility and readiness.
• Coordinate cross-functional launch activities—owners, deliverables, and timing—to keep teams aligned.
• Partner with Creative/Content to deliver launch assets and ensure information is accurate, consistent, and shared with stakeholders.
• Proactively gather missing inputs needed for launches, content creation, and sales enablement.
• Maintain product data and new item setup in internal systems/CMS, keeping files and shared assets organized and accessible.
• Support copywriting and content updates; build working knowledge of products, segments, and personas.
• Document customer journey touchpoints, messaging needs, and channel considerations.
• Maintain the print advertising calendar and coordinate related deliverables and deadlines.
• Support digital content execution with Digital/Brand teams, including asset organization and tracking.
• Monitor/respond to social comments and messages in Sprout Social; escalate as needed.

Benefits

• Competitive salary and comprehensive benefits package.
• Opportunities to grow and develop within a collaborative marketing team and organization.
• A culture that values teamwork, innovation, and continuous improvement.
• Hands‑on exposure to product launches that impact customers around the world.
• The chance to make a meaningful impact at a company with a strong heritage and an exciting future.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level