Director of Go-to-Market (GTM) Strategy & Operations
About The Position
Unitek Learning is seeking a results-driven Director of Go-to-Market (GTM) Strategy & Operations to lead the operational execution of the Workforce Solutions go-to-market strategy. This role is responsible for building and managing the commercial operating infrastructure that supports scalable growth, including segmentation, pipeline management, forecasting, sales enablement, and GTM performance cadence. The Director of Go-to-Market (GTM) Strategy & Operations partners closely with Sales, Marketing, Business Intelligence, and Finance to ensure disciplined execution as the business evolves and scales. This role supports Unitek Workforce Solutions’ category-creation strategy by enabling precision, consistency, and conversion across the GTM motion.
Requirements
- Bachelor’s degree required
- 8+ years of experience in Sales Operations, GTM Operations, or Revenue Operations
- Proven experience building and scaling GTM systems in a growth environment
- Strong analytical, operational, and systems-thinking skills
- Experience partnering with senior sales leadership
- Ability to influence without authority and drive accountability
Nice To Haves
- Experience in healthcare, workforce solutions, or education-adjacent industries
- Experience supporting complex, consultative B2B sales cycles
- Advanced CRM and GTM technology experience
- Experience working closely with executive leadership teams
Responsibilities
- Design and operationalize the go-to-market framework for Workforce Solutions
- Translate growth strategy into repeatable GTM systems and processes
- Define and manage segmentation, ICPs, and account prioritization models
- Own pipeline structure, CRM governance, forecasting methodology, and data hygiene
- Establish and run GTM performance cadence (weekly, monthly, quarterly)
- Define the sales enablement roadmap and ensure segmentation-aligned materials exist
- Partner with Marketing to prioritize enablement assets and campaigns (not content creation)
- Support conference and event strategy from a commercial and ROI-driven perspective
- Operationalize referral, channel, and alliance motions through tracking and attribution
- Partner with Finance on compensation mechanics and incentive alignment
- Serve as the primary GTM operations partner to Sales leadership and the SVP
- Reduce reliance on high-cost, low-conversion activities by prioritizing precision over volume
Benefits
- Medical, Dental and Vision starting the 1st of the month following 30 days of employment
- 2 Weeks’ starting Vacation per year. Increasing based on years of service with company
- 12 paid Holidays and 2 Floating Holiday
- 401K with a Company Match
- Company Paid Life Insurance at 1x’s your annual salary
- Leadership development and training for career advancement
- Tuition assistance and Forgiveness for you and your family up to 100% depending on program
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What This Job Offers
Job Type
Full-time
Career Level
Director
