Director of Global Downstream Marketing, WATCHMAN

bostonscientific•Maple Grove, MN

4d•$155,000 - $294,500•Hybrid

About The Position

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Director of Global Downstream Marketing, WATCHMAN will lead the development and execution of global marketing strategies to drive adoption, penetration, and revenue growth for the WATCHMAN franchise, with a particular focus on the US. Most importantly, this role will drive commercial planning and integrated marketing campaigns to maintain market leadership and accelerate growth in the LAAC space.

Requirements

Bachelor’s degree required (Business, Communications, Science, Healthcare/Biomedical)
10+ years of medical device marketing experience
Previous leadership experience in Marketing and/or Sales
Experience planning and managing product launches
An individual that is highly motivated with an action-oriented mindset
Exceptionally strong collaboration skills coupled with a “team-first” and “patient-first” leadership philosophy
Track record of strong campaigns delivered to sales teams in highly competitive industries.
Track record of expanding patient access to new therapies using multi-channel methods.
Track record of success leading cross-functionally and with global partners to develop plans, strategies and tools to maximize sales potential
Aptitude in utilizing defined financial resources to maximize external impact, working both with internal team members and managing outside agencies.
Strong executive presence & public speaker demonstrated in developing and giving presentations to internal and external customers including sales teams, physicians, hospital service line administrators, and executives
Domestic/International Travel – approximately 30%

Nice To Haves

Bachelor’s degree in Engineering, Marketing, Business, or related field; MBA preferred.
10+ years of experience in medical device marketing, with at least 5 years in a leadership role.
Proven track record in downstream marketing, product launches, and portfolio management.
Strong understanding of atrial fibrillation markets in clusive o f structural heart, electrophysiology, and/or cardiac rhythm management markets.
Exceptional strategic thinking, communication, and leadership skills.

Responsibilities

Develop and execute a multi-year, integrated commercial plan for the global WATCHMAN franchise, ensuring alignment with the annual strategic plan.
Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
Oversee differentiated messaging and customer campaign strategies that accelerate growth for the LAAC market.
Lead US Commercial Launch plans (positioning, customer targeting, branding, evidence strategy, KOL strategy, KPIS, etc.) for the WATCHMAN franchise
Leading, coaching and developing a team of marketing professionals
Partnering with global marketing and cross-functional counterparts to plan and execute commercial strategies and programs.
Establish in-depth knowledge of LAAC business and market environment; provide insights in the formulation of the US Annual Operating Plan (AOP), Strategic Plan and revenue forecasting.
Identify and communicate competitive threats and opportunities for the franchise and lead competitive action / response plans.
Lead the commercialization of non-product solutions that support and surround implantable products inclusive of c onsultative offerings supporting growth of the therapy .
Execute on strategic plans oriented towards both economic customers and healthcare coordinators .
In collaboration with Upstream Marketing, gather s customer and market insights to inform key decisions and marketing strategies.
Work and align closely with the market development (direct to patient and direct to referring) teams to grow and expand LAAC market.
Working with colleagues in key functional areas, including Sales, Sales Operations, Medical Education, R&D, reimbursement, clinical, med affairs, regulatory and legal to drive business objectives.
Spending time in the field to gain market and customer insights and build relationships with sales leaders and key physicians to drive education, market adoption and innovation of BSC products.