Director of Enrollment

Cotulla Education • Atlanta, GA

6d • $95,000 - $110,000 • Onsite

About The Position

The Director of Enrollment provides strategic leadership for the campus Enrollment department to achieve enrollment goals while ensuring compliance with institutional policies, regulatory standards, and admissions best practices. This role oversees recruitment strategy, team performance, and operational effectiveness, using data-driven decision-making to enhance enrollment outcomes and the prospective student experience.
Based on demonstrated performance, this role may be designated as Senior or Master Campus Director of Enrollment.

Requirements

• Bachelor’s Degree (Business, Marketing, or related field preferred)
• 5+ years of management or leadership experience with a proven record of driving team performance and achieving goals
• Strong analytical and problem-solving skills
• Exceptional organizational skills with attention to detail
• High level of integrity and professionalism
• Excellent communication and persuasive skills with a student-focused approach
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• Willingness to work occasional evenings and weekends
• Ability to thrive in a collaborative, performance-driven environment

Nice To Haves

• Minimum two years of experience serving as a Director of Enrollment or Director of Admissions
• Experience leading enrollment operations in a fast-paced, compliance-oriented environment
• Experience with CampusNexus

Responsibilities

• Develop and execute a comprehensive enrollment strategy aligned with institutional goals and market demand.
• Analyze enrollment data and market trends to optimize recruitment efforts and improve conversion rates.
• Manage the full inquiry-to-enrollment cycle, ensuring a seamless and student-centered experience.
• Ensure all applicants meet admissions requirements, including documentation, testing, background checks, and interviews.
• Lead, mentor, and develop the Enrollment team, including Assistant Directors, Representatives, and Reception staff.
• Recruit, hire, train, and evaluate team members to drive performance and accountability.
• Conduct regular team meetings, coaching sessions, and performance reviews to promote collaboration and continuous improvement.
• Ensure compliance with institutional policies, regulatory standards, and ethical admissions practices.
• Oversee accurate and timely data entry in CampusNexus, including auditing required documentation and enrollment records.
• Complete required reporting, including the Admissions section of the Weekly Executive Director’s Report.
• Partner with Financial Aid, Career Services, Program Coordinators, Registrar, and campus leadership to support student success.
• Support diversity and inclusion initiatives through targeted outreach and recruitment efforts.
• Oversee promotional materials and coordinate participation in career fairs and recruitment events.
• Provide enrollment updates and strategic insight to the Campus Executive Director.

Benefits

• 401(k) and Matching: Secure your future with our competitive retirement savings plan.
• Comprehensive Health Coverage: Enjoy Health, Dental, and Vision insurance to keep you and your family healthy.
• Life Insurance: Peace of mind with life insurance options.
• Parental Leave: Support for new parents during important life transitions.
• Paid Time Off: Recharge with paid time off to promote work-life balance.
• Employee Assistance Program: Access to resources for personal and professional support.
• Tuition Reimbursement: Invest in your future with financial support for further education.

What This Job Offers

• Job Type: Full-time
• Career Level: Director