Director of Email Strategy

US News•Washington, DC

38d

About The Position

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News and 360 Reviews. We reach more than millions of people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities. We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Your role in helping us shape the future: U.S. News empowers everyone to thrive. The Director Email Straetgy will: Lead Email marketing, including Email marketing and Lifecycle operations. Manage team of Email marketing specialists and managers. Be the subject matter expert in Email marketing across a broad marketplace of General Manager led verticals. Supporting Newsletters, Lifecycle, and transactional goals for both B2C and B2B segments. Comfortable presenting and articulating strategy and Email best practices across org and to senior leadership. Establish and own Email marketing KPIs, including deliverability and engagement, with a clear framework for measurement and ongoing optimization.

Responsibilities

Lead Email marketing, including Email marketing and Lifecycle operations.
Manage team of Email marketing specialists and managers.
Be the subject matter expert in Email marketing across a broad marketplace of General Manager led verticals.
Supporting Newsletters, Lifecycle, and transactional goals for both B2C and B2B segments.
Comfortable presenting and articulating strategy and Email best practices across org and to senior leadership.
Establish and own Email marketing KPIs, including deliverability and engagement, with a clear framework for measurement and ongoing optimization.
Design and launch segmented, personalized, and behaviorally triggered campaigns.
Drive cross-channel consistency that reflects brand voice and user expectations.
Collaborate with cross-functional vertical teams for seamless execution of automated and triggered campaigns.
Oversee and guide team supporting CDP and email execution, ensuring clarity, consistency, and quality.
Act as the strategic owner of the CDP function, with the opportunity to scale team capacity over time.
Establish foundational processes, workflows, and documentation to support long-term team and program growth
Serve as technical owner of Blueshift, USN's enterprise CDP platform.
Provide onboarding, training, and platform documentation for new stakeholders.
Act as the internal point of contact for configuration, troubleshooting, and optimization.
Stay up to date on martech advancements, data privacy, deliverability best practices, and personalization trends
Manage and segment customer databases for targeted campaigns, employ A/B testing for continuous improvement, and monitor campaign performance to drive optimizations and personalization strategies.
Enhance customer journeys and map out engagement strategies to improve the overall customer experience.
Comply with global data privacy laws and email/SMS marketing regulations, ensuring all campaigns are compliant and reflect industry best practices.