Director of Ecommerce, BioLite

BioLite•Midvale, UT

About The Position

BioLite is hiring a Director of Ecommerce to lead profitable growth across our digital channels, with a major focus on Amazon and Shopify DTC . You'll own performance end-to-end, build clear insights from data, and partner with Marketing, Creative, Product, Operations, Finance, and Customer Experience. You'll also collaborate with the Goal Zero ecommerce and marketing team to share insights and support shared priorities. You'll be a great fit if you're comfortable working through strategy and being a hands-on operator, comfortable moving between high-level planning and daily execution.

Requirements

7+ years of ecommerce experience with 3+ years performance in a senior role (Required)
Deep, hands-on experience with Amazon 1P and 3P (Vendor Central + Seller Central)(Required)
Strong experience with Amazon Ads and managing agencies/partners(Required)
Deep, hands-on experience operating a Shopify storefront (merchandising, promos, CRO, and performance tracking)
Advanced proficiency in Google Sheets/Excel (modeling, forecasting, analysis)
Strong analytical judgment and ability to turn data into clear priorities and actions
Practical, ongoing use of AI tools to improve speed and quality of execution
GA4, Tag Manager, Looker/Data Studio, heatmaps, attribution, and journey analysis
Consumer goods experience across varied price points and product launches
Experience building operating rhythms and structure in a growth-stage environment

Nice To Haves

You don't need to be an outdoor enthusiast to succeed here, but an appreciation for mission-driven consumer products and the environments and communities they serve can be helpful.

Responsibilities

Oversee performance and profitability
Lead weekly and monthly performance across Amazon and DTC, including the story behind the numbers
Forecast, prioritize, and make tradeoffs that balance growth, margin, and customer experience
Partner with the VP of Ecommerce on targets and investment decisions
Lead Amazon 1P/3P Amazon performance across Vendor Central and Seller Central , including content, promotions, pricing architecture, forecasting, and inventory health
Improve retail readiness, conversion drivers, and launch execution
Build clear plans that connect operational inputs to revenue and margin outcomes
Lead Amazon Ads/partner management
Amazon Ads strategy and performance (directly or through an agency)
Set measurable goals, monitor pacing, diagnose issues, and lead improvements
Manage agencies and partners with clear expectations, measurement, and accountability
Lead Shopify DTC execution
Shopify site performance including merchandising, landing pages, promotions/discounting, and conversion rate optimization
Run disciplined testing (hypothesis, test plan, results, insights, iteration) to improve conversion and AOV
Build the analytics engine
Deliver a weekly Measurement readout with risks, opportunities, and next actions
Build models in Google Sheets/Excel (forecasting, margin, channel mix, inventory projections)
Use AI tools to accelerate analysis, reporting, experimentation, and workflow automation
Collaboration
Work with Creative and Brand to ensure assets and messaging are deployed across Amazon and DTC
Partner with Operations on in-stocks, inventory planning, and launch readiness
Coordinate with the Goal Zero ecommerce team to share best practices and support shared plans

Benefits

Medical, dental, and vision with BioLite covering 90–100% of premiums (depending on plan), plus life and disability insurance
401(k) with employer match
Paid time off including holidays, vacation, sick time, and family leave
Bonus plan and stock option eligibility for full-time employees
Adventure stipend (after two years) matched vacation and PTO aligned with our mission
Employee referral program and generous product discounts

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