Director of eCommerce

Momofuku Goods•New York, NY

2d•$150,000 - $170,000

About The Position

Momofuku Goods aims to redefine the American pantry by giving home cooks restaurant-grade essentials that make cooking more fun, enjoyable, and delicious. Founded in 2020 by David Chang and the Momofuku team, Momofuku Goods carries forward the same principles that shaped our restaurants—challenging conventions and making the unfamiliar familiar. We believe in the power of food to bring people together and create more confidence, joy, and connection in the kitchen. The Momofuku Goods Director of eCommerce owns the full digital P&L across DTC, Amazon, marketplaces, and retailer.com presence. This leader sets the commercial strategy, investment priorities, and performance frameworks that drive profitable growth across digital channels. They define how Momofuku shows up online — across pricing, promotions, merchandising architecture, lifecycle, and marketplace economics — while building and leading a high-performing team to execute against that strategy. This is a strategic, commercially accountable role with strong operator fluency. While execution is led by Senior Managers, the Director is comfortable diving into platform detail when necessary to unblock issues, pressure-test assumptions, and accelerate growth.

Requirements

8 years of experience in eCommerce leadership
Proven ownership of a multi-channel digital P&L
Strong understanding of DTC economics (conversion, AOV, LTV, retention) and Amazon economics (ACOS, TACOS, contribution margin, Buy Box dynamics)
Experience defining pricing architecture and promotional frameworks
Demonstrated ability to allocate capital across channels based on ROI
Experience leading and developing high-performing teams
Comfortable operating at both strategic and platform levels in a lean environment

Nice To Haves

Experience scaling a DTC business within an omnichannel CPG organization
Exposure to retailer.com optimization and digital shelf strategy
Familiarity with Shopify, GA4, BI tools, and Amazon Seller/Vendor Central (strategic fluency, not day-to-day execution)
Background in digital merchandising, promotional strategy, and lifecycle economics
Proven understanding of the Momofuku Goods brand, philosophy, and internal systems

Responsibilities

DIGITAL P&L & COMMERCIAL STRATEGY
Own total digital P&L across DTC and marketplaces, including revenue, margin, trade investment, and contribution targets
Define annual and quarterly growth plans by channel, allocating resources based on return potential
Establish guardrails for pricing, discounting, promotional cadence, and margin thresholds
Evaluate trade-offs between acquisition, retention, promotional lift, and profitability
Partner with Finance and BI to build forecasting rigor and performance transparency
DIGITAL 4PS ARCHITECTURE ACROSS CHANNELS
Own and continuously evolve the digital 4Ps strategy across DTC and marketplaces: Product: Define channel-specific assortment strategy, bundling logic, and launch sequencing Pricing: Set pricing architecture and margin frameworks by platform Promotions: Establish promotional frameworks and margin guardrails Placement: Define merchandising hierarchy, navigation logic, and digital shelf standards Ensure these frameworks are clear, scalable, and aligned to broader commercial priorities.
DTC STRATEGY & CUSTOMER EXPERIENCE LEADERSHIP
Define the DTC growth roadmap across merchandising, lifecycle strategy, UX evolution, and retention initiatives
Set conversion, AOV, and repeat revenue targets in partnership with the Senior Manager
Approve experimentation priorities and CRO roadmap
Ensure campaign moments are structured for profitable growth
AMAZON & MARKETPLACE STRATEGY
Own channel-level strategy and profitability frameworks across Amazon and retail marketplaces
Define pricing, trade investment, and advertising guardrails aligned to contribution goals
Oversee digital shelf strategy and retailer.com presence
Partner with Demand Planning and Operations to align inventory strategy with growth forecasts
PERFORMANCE ALIGNMENT & CROSS-FUNCTIONAL LEADERSHIP
Partner closely with VP, Paid Media & Measurement to define acquisition strategy across DTC, Amazon, and retail marketplaces
Align acquisition investment with channel contribution economics and growth priorities
Build feedback loops between paid acquisition performance and onsite/marketplace conversion
Collaborate with Shopper Marketing and Commercial teams to ensure digital strategy supports retail objectives
Work with Insights and BI to translate data into forward-looking growth decisions
Establish operating rhythms and structured decision frameworks within the eCommerce function
TEAM LEADERSHIP & DEVELOPMENT
Lead and develop the Senior Manager, DTC & Customer Experience and Senior Manager, Amazon & Marketplaces
Coach structured thinking around trade-offs, prioritization, and ROI
Build scalable processes as the digital business grows

Benefits

Momofuku offers competitive pay and a comprehensive benefits package, including vision/dental/medical and gym and commuter discounts, plus more after required wait periods.
We encourage our employees to grow and learn, and offer many opportunities for personal and career development.

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