Director of eCommerce Merchandising

Fossil Group•Richardson, TX

22d•Hybrid

About The Position

At Fossil Group, we are part of an international team that dares to dream, disrupt, and deliver innovative watches, jewelry, and leather goods to the world. We're committed to long-term value creation, driven by technology and our core values: Authenticity, Grit, Curiosity, Humor, and Impact. If you are a forward-thinker who thrives in a diverse, global setting, we want to hear from you. Make an Impact We are seeking a talented Director of eCommerce Merchandising to lead the online merchandising and organic growth strategy for Fossil and our portfolio of brands. This role owns the end-to-end digital assortment, site merchandising, organic discoverability, and P&L performance for the North America eCommerce business, driving revenue growth, conversion, traffic quality, and customer engagement through data-driven decision making and best-in-class merchandising and SEO practices. In addition to North America P&L ownership, this role serves as a global center of excellence for eCommerce merchandising and SEO, partnering with regional teams to ensure Fossil Group’s digital experiences represent the strongest expression of our brands worldwide. This leader will oversee both eCommerce Merchandising and SEO teams, ensuring tight alignment between on-site experience, organic acquisition, and commercial outcomes. The role partners closely with eCommerce, Marketing, Planning, Analytics, Creative, and Technology teams to ensure the right product is in the right place at the right time—optimized across all digital touchpoints and discovery surfaces.

Requirements

Minimum eight years of experience in eCommerce merchandising, site merchandising, digital retail, or related disciplines
Proven success owning and driving eCommerce KPIs in a complex, multi-brand environment
Strong understanding of SEO fundamentals and how they apply to eCommerce merchandising, category strategy, and PDP optimization
Demonstrated experience leading teams and partnering cross-functionally with Planning, Marketing, Technology, and Analytics
Strong analytical skills with the ability to translate data into clear, actionable strategies
Deep understanding of digital merchandising tools, CMS platforms, and eCommerce analytics

Nice To Haves

Experience in fashion, accessories, footwear, or lifestyle brands
Experience operating in a global or omnichannel retail environment
Familiarity with enterprise SEO and analytics tools (e.g., Google Search Console, Conductor, SEMrush)
Curiosity and working knowledge of emerging AI-driven search and discovery trends and their impact on eCommerce growth

Responsibilities

eCommerce Merchandising Strategy & Execution
Own the eCommerce merchandising vision and roadmap for Fossil and Portfolio brand websites
Own full North America eCommerce P&L, including revenue growth, gross margin, promotional effectiveness, and traffic productivity
Partner with Finance, Planning, and Marketing to set forecasts, budgets, and performance targets aligned to business objectives
Drive commercial decision-making across assortment, pricing inputs, promotions, and site experience to deliver profitable growth
Monitor performance against plan and take decisive action to course-correct as needed
Lead digital assortment strategy, product launches, and storytelling aligned to brand, commercial, and organic growth priorities
Drive the site experience across homepage, category pages, PDPs, on-site search, navigation, and cross-sell/upsell strategies
Own category taxonomy, site hierarchy, and product classification to deliver intuitive customer journeys and strong organic performance
Ensure seasonal, promotional, and lifecycle merchandising strategies are executed flawlessly across all digital entry points
SEO & Organic Growth Leadership
Oversee the SEO team and set the direction for organic search as a core eCommerce growth channel
Partner closely with Marketing, Content, UX, and Technology teams to embed SEO best practices into site development, merchandising, and campaign planning
Own merchandising-led inputs into SEO strategy, including category architecture, keyword-aligned assortment strategy, PDP optimization, internal linking, and on-site search behavior
Develop strategies that support emerging AI-driven and conversational search experiences, including optimization for generative answers, product-level attribution, and structured content surfaced by AI-powered search platforms
Ensure category pages, PDPs, and evergreen content are optimized for both traditional search engines and evolving AI-powered discovery behaviors
Performance & Analytics
Own core eCommerce KPIs including revenue, conversion rate, AOV, organic traffic productivity, and gross margin
Monitor and interpret merchandising and SEO performance, translating insights into clear actions that drive growth
Partner with Analytics and Planning to connect customer behavior, search demand, and site performance to commercial strategy
Cross-Functional Leadership
Collaborate closely with Demand Planning, Inventory Planning, Marketing, and Site Operations to align forecasts, inventory flow, and promotional strategy
Partner with Creative and Brand teams to deliver compelling, on-brand digital storytelling
Work with Technology and UX teams to enhance site functionality, personalization, merchandising tools, and SEO foundations
Serve as a global center of excellence for the Ecommerce team, collaborating with global partners to definite best practices, share insights and to ensure all sites represent the strongest expression of Fossil Group brands while allowing for market-specific needs and priorities
People Leadership
Lead, mentor, and develop high-performing eCommerce Merchandising and SEO teams
Foster a culture of accountability, experimentation, and continuous improvement grounded in data and customer insight
Omnichannel & Growth Initiatives
Support omnichannel initiatives including buy-online-pick-up-in-store, ship-from-store, and marketplace integrations where applicable
Identify opportunities to expand digital capabilities through personalization, AI-driven merchandising, and emerging best practices

Benefits

Comprehensive Benefits: Includes health and well-being services
Retirement Planning: 401(k) match and educational resources
Paid Parental Leave & Return to Work Program: Support for new parents and caregivers
Generous Paid Time Off: Floating Holidays, Sick Time, Personal Days, Summer Flex Fridays
Work Flexibility: Hybrid schedule plus “Work-From-Anywhere” options
Tuition Reimbursement: Support for approved educational programs
Employee Discounts: Enjoy savings on Fossil merchandise

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