Director of Digital Marketing

Gene Juarez Salons & Spas•Seattle, WA

28d•$80,000 - $110,000•Remote

About The Position

As our Director of Digital Marketing, you'll be our dedicated digital marketing leader – a chance to build something from the ground up. This is a hands-on role for someone who'll take ownership of a premium brand ready for acceleration. This is a rare opportunity to: Own execution as much as strategy – you'll be doing the work, not just directing it Thrive in startup mode within an established company Manage budgets wisely to prove ROI and earn more resources Build while flying – improving performance while fixing foundations You'll have CEO support, budget to work with, and the autonomy to make decisions. But you'll also need to be comfortable being a team of one initially, working with contractors, and building the case for additional resources through results.

Requirements

5-8+ years with P&L accountability in digital marketing roles
Deep expertise in Google Ads, Meta, and marketing automation
Track record of scaling multi-location or franchise businesses
Fluent in both strategy and execution
Pacific Northwest Native (Or Adopted)
You understand this market's unique dynamics
You know the difference between Seattle subtle and Portland quirky
You've navigated the tech-savvy but authenticity-demanding consumer base
Data-Driven Creative
You make decisions with numbers but understand the power of storytelling
Excel models and SQL queries are your friends, but so is beautiful creative
You can present to the board and collaborate with stylists with equal effectiveness
Builder at Heart
You've taken something from good to great before
Navigate resource constraints spark creativity, not complaints
You see systems and processes where others see chaos

Nice To Haves

Portfolio demonstrating measurable marketing wins
Experience in beauty, wellness, hospitality, or luxury retail
Stories about scaling success despite constraints
Passion for building something extraordinary

Responsibilities

Run Performance Marketing
Manage and optimize paid campaigns across Google, Meta, and Yelp
Drive measurable bookings with focus on cost per acquisition
Test, iterate, and scale what works across 13 locations
Fix and Build Simultaneously
Improve current campaign performance while building better systems
Partner with contractors on website and technical improvements
Create processes that can scale as we grow
Unify Our Digital Presence
Consolidate fragmented social media into one strong brand voice
Develop content calendar that drives bookings, not just likes
Ensure consistent brand experience across all digital touchpoints
Prove the Value
Build dashboards that show clear ROI on every dollar spent
Present results and recommendations to leadership monthly
Use data to make the case for additional resources

Benefits

Medical, dental, vision, short & long term disability, life insurance, 401k matching, additional voluntary insurance benefits
PTO: 160 hours annually (50% accrued at hire, remaining at 6 months in the first year)
Floating Holidays: 8 hours quarterly
Holidays: 8 paid holidays

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